2023年湖南电大1月实用广告英语试题

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1、ᔁ7248ᓭᵯᜧ20231ᨴᦟὃᵨ⚪202312ᨴᑖᔁI.TermTrans1ation10⚪⚪2ᑖᐳ20ᑖA.Putthefol1owingintoEng1ish1.!"#$஺_____________2.'()*3.+,-஺4..├01஺஺___________________________________________________________5.+ᡊᶍ஺________________________________________

2、________________B.PutthefoliowingintoChinese:6.0brandloyaIty47.ereativemix஺8.purchaseintent0009.artdesign10.exclusivedistributionᑖᔁ----------------------ILSenteneeTranslation10⚪⚪4ᑖᐳ40ᑖA.PutthefollowingintoEnglish:11.5678ᔲᑣ⌨<஺12.=ᜩ?ḄABCDEᕸᖹHIJKLMNஹKLP⏣ஹKLR

3、ᕡT13.UVWXᡝ᜜[ᯠV^஺14._`abc5defaᦻh•15.VjkRlmn⁐஺B.PutthefollowingintoChinese16.Thecontentofanadvertisementmustbetruetofacts,sound,cIearandeasytounderstandandmustnotcheatusersandconsumersinanyway.17.Monopolyandunfaircompetitionshallbeprohibitedinadvertisingoperations.1

4、8.®Behindeverygoodadvertisementisacreativeconcept,abigideathatmakesthemessagedistinetive,attentiongetting,andmemorable.19.eAdvertisingobjectivesshou1dbespecific,realistic,andmeasurab1e.20.Thecontentofanadvertisementtobepublished,broadcast,instaliedorpostedshal1bekeptwit

5、hintheadvertiserzsbusinessscopeorthescopepermittedbytheState.ᑖᔁShort—AnswerQuestions8⚪⚪5ᑖᐳ40ᑖDirections:Gveabriefanswertoeachofthefollowingquestions:21.What'sthedefinitionabouttuadvertising,??22.What'sthechangeinadvertisingindustrysince1990&

6、#039;s?23.Whydoestheadvertiserentrustitsadvertisingbusinesstotheadvertisingagency?24.Whatarethemethodsfortheadvertisingbudget?25.Whatistheadvertisingcreativemix?26.Howmanyfactorsshouldbeconsideredinartdesign?Whatarethey?27»Howcananaddesignerereatetheinforma1ba1anceofthe

7、ad?28.஺Whatcriteriashouldagood1ayoutoftheadhave?ᔁ7248ᓭᵯᜧ20231ᨴᦟὃᵨ⚪᪗ᫀᑖᑣI.Termtrans1ation.10⚪⚪2ᑖᐳ20ᑖA.PutthefoilowingintoEng1ish:1.corporateimageCI
2.obrandpreference3.advertisingaudience4.»salespromotion5.<>advertisingstrategyᑖpᑣজrᦻᓫ

8、tuᑏ┯xyᡷ1ᑖ,┯

9、yI}ᡷ2ᑖ~ঝxyᓫtᡷ1ᑖ~ঞᜧᑏ┯ᡷᑖ஺B.Putthefo11owingintoChinese:6.'(7.ᔠ8.஺ᔣ9.஺10.ᑖ├ᑖpᑣᑏ┯xyᡷ1ᑖ,ᑏ┯

10、yḄᡷ2ᑖ஺11.SentenceTransla