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1、中国餐饮市场竞争态势对策研究（China'scateringmarket,competitionsituation,countermeasureresearch）China'scateringmarket,competitionsituation,countermeasureresearchAftermorethan20yearsofreformanddevelopment,China'scateringmarkethasenteredanewstage,andsomenewchangeshavetakenplaceinthemarketcompeti
2、tion.AfterChina'saccessiontotheWTO,thesituationwillchangefurther.Itisveryimportantforcateringenterprisestograspthistrendofchangeandstudyandformulatecorrectcountermeasures.Comparedwiththeinitialperiodofreformandopeningtotheoutsideworld,China'scateringmarketcompetitionsituationpre
3、sentsfourmajorchanges:(1)fromthepointofviewofcompetition,theemphasishasbeenonthecompetitionofproductandenterprisebrandandcompetitionofculturalgradefrompurepricecompetitionandproductqualitycompetition.Intheearlystageofreform,mainlyplayingthepricewarbetweenthecateringenterprises,p
4、layvariety,service,decorationofthewar;nowthesituationhaschanged,consumerdiningshouldnotonlymeetthephysiologicalneeds,butalsotomeetthepsychologicalneeds,therefore,moreandmoreoperatorsturntheirattentiontobuildtheirownbrands,improvetheenterpriseculture.Thisisahigherlevelofcompetiti
5、on.Ofcourse,inthemarketeconomy,pricecompetition,productqualitycompetitionisalwaysanimportantmeansofcompetition,butthemeansofcompetitionarediversified,thefocusofcompetitionischange.Awiseoperatorshouldnotonlybegoodatusingtraditionalandconventionalmeansofcompetition,butalsobegoodat
6、adjustingcompetitiontacticsatanytimeaccordingtothechangeofmarketconditions,andapplyingnewandhigherlevelcompetitionmeans.(two)fromthescaleofcompetition,thefocusshiftedfromindividualcompetition,singleformatcompetition,thedevelopmentofmultiformat,chain,collectivization,large-scalec
7、ompetition.Withtheexpansionofcateringmarket,cateringformatshavebeenfromthepastfewmoreupscalerestaurantrestaurantsandrelativelysimplestallssmallhall,tobeabletomeethigh-endrestaurantsandlargerestaurantsrequiredifferentlevelsofconsumergroups,familystylerestaurantenvironmentisgood,f
8、astfood,astronglocalflavorsnackandsnackstreetac
