marketing plan cranium filament reductions-mpp,市场营销论文_3803

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1、marketingplanCraniumFilamentReductions-mpp,市场营销论文marketingplanCraniumFilamentReductions-mppTableOfContents1.0ExecutiveSummary...............................12.0SituationAnalysis................................22.1MarketSummary.........................

2、...22.1.1MarketDemographics.....................32.1.2MarketNeeds.........................32.1.3MarketTrends........................42.1.4MarketGrowth........................52.2SWOTAnalysis.............................62.2.1Strengths.................

3、.........62.2.2Weaknesses.........................62.2.3Opportunities.........................62.2.4Threats............................62.3CompetitionandBuyingPatterns.....................62.4Services................................72.5KeystoSuccess..

4、...........................72.6CriticalIssues..............................73.0MarketingStrategy...............................73.1Mission.................................83.2MarketingObjectives..........................83.3FinancialObjectives........

5、...................83.4TargetMarketing............................83.5Positioning...............................93.6StrategyPyramids...........................93.7MarketingMix.............................103.8MarketingResearch.........................

6、.104.0Financials,Budgets,andForecasts......................104.1Break-evenAnalysis..........................104.2SalesForecast.............................124.3ExpenseForecast...........................135.0Controls....................................

7、145.1ImplementationMilestones.......................145.2MarketingOrganization.........................155.3ContingencyPlanning.........................151.0ExecutiveSummaryCraniumFilamentReductionsisahairsalonlocatedinShakerHts.,Ohiothatallowstheenti

8、refamilytohavetheirhairneedssatisfiedinoneconvenientlocation.Craniumservesmen,women,andchildrenandacceptsappointmentsaswellaswalk-ins.Craniumalsosellsretailhaircareproducts.Craniumisabletoservetheentirefamilyinonequick,convenientvisit.Whilethe