欢迎来到天天文库
浏览记录
ID:18840063
大小:167.48 KB
页数:18页
时间:2018-09-20
《Towards a Theoty of Open InnovationThree Core Process Archetypes》由会员上传分享,免费在线阅读,更多相关内容在学术论文-天天文库。
1、TowardsaTheoryofOpenInnovation:ThreeCoreProcessArchetypesOliverGassmann*,EllenEnkel**InstituteofTechnologyManagement,UniversityofSt.Gallen,SwitzerlandOpenInnovationisaphenomenonthathasbecomeincreasinglyimportantforbothpracticeandtheoryoverthelastfewyears.Thereasonsaretobef
2、oundinshorterinnovationcycles,industrialresearchanddevelopment’sescalatingcostsaswellasinthedearthofresources.Subsequently,theopensourcephenomenonhasattractedinnovationresearchersandpractitioners.Therecenteraofopeninnovationstartedwhenpractitionersrealisedthatcompaniesthat
3、wishedtocommercialiseboththeirownideasaswellasotherfirms’innovationshouldseeknewwaystobringtheirin-houseideastomarket.Theyneedtodeploypathwaysoutsidetheircurrentbusinessesandshouldrealisethatthelocuswhereknowledgeiscreateddoesnotnecessarilyalwaysequalthelocusofinnovation-t
4、heyneednotbothbefoundwithinthecompany.Experiencehasfurthermoreshownthatneitherthelocusofinnovationnorexploitationneedliewithincompanies’ownboundaries.However,emulationoftheopeninnovationapproachtransformsacompany’ssolidboundariesintoasemi-permeablemembranethatenablesinnova
5、tiontomovemoreeasilybetweentheexternalenvironmentandthecompany’sinternalinnovationprocess.Howfartheopeninnovationapproachisimplementedinpracticeandwhetherthereareidentifiablepatternswerethequestionsweinvestigatedwithourempiricalstudy.Basedonourownempiricaldatabaseof124comp
6、anies,weidentifiedthreecoreopeninnovationprocesses:(1)Theoutside-inprocess:Enrichingacompany’sownknowledgebasethroughtheintegrationofsuppliers,customers,andexternalknowledgesourcingcanincreaseacompany’sinnovativeness.(2)Theinside-outprocess:Theexternalexploitationofideasin
7、differentmarkets,sellingIPandmultiplyingtechnologybychannellingideastotheexternalenvironment.(3)Thecoupledprocess:Linkingoutside-inandinside-outbyworkinginallianceswithcomplementarycompaniesduringwhichgiveandtakearecrucialforsuccess.Consequentthinkingalongthewholevaluechai
8、nandnewbusinessmodelsenablethiscoreprocess.Keywords:OpenInnovation;Archetypes;Trends;Capa
此文档下载收益归作者所有