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1、FoodQualityandPreference11(2000)201±216www.elsevier.com/locate/foodqualPredictorsoffoodacceptance,consumptionandsatisfactioninspeci®ceatingsituationsArmandV.Cardelloa,*,HowardSchutzb,ChadwickSnowa,1,LarryLeshercaScienceandTechnologyDirectorate,USArmyNatickR,D&ECenter,Natick,MA01760,USAb
2、ConsumerSciencesDepartment,UniversityofCalifornia,Davis,CA95616,USAcGeo-CentersInc.Natick,MA01760USAReceived5March1999;accepted15July1999AbstractThreestudieswereconductedtoexaminetherelationshipofpre-testratingsofconsumerfoodpreferences(liking/dislikinginresponsetoafoodname),expectedlik
3、ing/disliking,andsituationalappropriatenesswithpost-testmeasuresofliking/disliking,consumptionandsatisfactioninspeci®ceatingsituations.Apre-testsurveyof115consumersassessedgeneralpreferences,expectedliking/disliking,andappropriatenessof22foodsandbeveragesin10dierentusesituations.Thedata
4、showedastrongassociationbetweenpre-testratingsoffoodappropriatenessandexpectedliking/disliking.Inthe®rstexperiment,subjectsreceivedanappro-priateorinappropriatefoodatalunchmeal.Inthesecond,subjectsreceivedafooditemineitheranappropriateorinappropriatesocialsituation.Liking/dislikingandco
5、nsumptionwerepoorlypredictedfromsimplefoodpreferencemeasures.Betterpredictionwasobtainedbyacombinationofpre-testvariables,butthevarianceaccountedforwaslow.Alikelyfactorin¯uencingtheresultswasthesubjects'pre-testassumptionsaboutthespeci®ccharacteristicsofthemealsituationandhowthesematche
6、dormismatchedtheactualmealconditions.Inthethirdexperiment,subjectsreceivedfooditemsthatvariedinsensoryqualityateitheranappro-priateorinappropriatemealtime.InadditiontothevariablesmeasuredinExperiments1and2,pre-testexpectedsensoryattri-butes,post-testsensoryattributes,judgmentsofwhethert
7、hefoodswere``betterorworsethanexpected''and``satisfaction''werecollected.Resultsshowedsigni®canteectsofbothfoodqualityandfoodappropriatenessonallpost-testvariables,andcon®rmedthehighdegreeofassociationbetweenappropriatenessandexpectedliking/dislikingratingsfoundpreviously.Foodp
