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1、动画电影指以动画制作的电影.剧场版电影是动画电影的一个分支.我们所说的动画电影包括剧场版OVA。世界的动画大国,当然是美国和日本,而两国的动画作品风格也有所不同。China'sfirstanimationfilmdatesbackto1926,when"StudioScene"wasproducedbytheWanbrothers.Inthe1960s,withthereleaseof"UproarinHeaven,"aChineseanimationfilmwentinternational,hittingscreenindozensofcountries.Butth
2、ingsaredifferenttoday.LiuZhenhuaismanagerofBeijing'sJackyChanYaolaiInternationalCinema,"Itseemsthatforeignanimationfilmsonourscreenaremorepopular,becausetheysuitpeopleofallages.Domesticanimatedfilmsmainlytargetchildrenandhaverelativelylowboxofficereturns."Statisticsshowthattheprofitsofan
3、imatedfilmsscreenedinChinahaverisento17percentofthefilmindustry'stotalboxofficerevenuethisyear.That'supfrom7percentin2006.But80percentofthatisclaimedbyforeignanimatedfilms.LiYizhong,fromtheAmericanFilmResearchCenteratShanghaiJiaotongUniversity,saysChineseanimatedfilmsneedbetterstories."T
4、hestoryitselfandthecharactersinitarewhatattractaudiencesmost.Talkingaboutasuccessfulanimation,thecharacterscometomindfirst.Inthemeantime,audiencesurveysarenecessarybeforethestoryisborn.Inforeigncountries,itusuallytakesyearsorevendozensofyears'preparationforananimationfilmtocomeout."Atpre
5、sent,theproductionofChineseanimationfilmsishigh,withmorethan300madelastyear,themostintheworld.However,asFanMadi,directoroftheAnimationandCartoonSchoolattheJilinAnimationInstitute,pointsout,theChineseanimatedfilmindustryisstillatanearlystage."Animationfilmsbecameanindustryhereonlyafterthe
6、foundingofthePeople'sRepublicofChina.Theirproductionusedtobeplanned.Nowitismarket-oriented.Butourindustrychainhasn'tbeenshapedanditneedstimetogrowup.Atthesametime,althoughwehaveplentyofpeopleengaginginthisindustry,weareshortoftoptalents."It'sestimatedthatforthefirsteightmonthsofthisyear,
7、China'sdomesticanimatedfilmsmadeaboxofficerevenueof160millionYuan.Inthemeantime,foreignanimatedfilmsscreenedinChinaclaimedsome1.8billionYuanattheboxoffice.ForCRI,thisisChenZhe.