bain-interview skill

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1、ModuleOneNewConsultantSkillBuildingModule5TrainingProgramApril16,20001interviewingQuestionnaireDesignInterviewSkillInterviewNoteBasicsofSpreadsheetAppendix:SourceofInformationAgendaTrainingProgram2interviewingQuestionnaireFormatQuestionnaireDesignFilingandpathing

2、-HeaderandFooterQuestionnairetitleSubsectiontitleInterviewinginformationBackgroundofintervieweeorganisationquestions3interviewingUnderstandobjectivesof:caseworkstreaminterviewsPreviewblankslidesDetermineinformationtobegatheredfrominterviews(quantitativeforgraphs,

3、qualitativeforquotes)TranslateblanksintosurveycontentDevelopalogicalstructureObtainfeedbackfrommanager,caseteamConsiderpotentialsensitivitieswhenwritingquestionsPrepareforwritingWritequestionnaire*AsktheBainResearchandDataAnalysisGroupinBostonforhelpindesigningco

4、mplexquestionnairesDesigningQuestionnaireDesign4interviewingHowtoWriteaQuestionnaire(1of2)Writeashortintroduction(yourname,purposeofInterview,flattery).Mentionanycontactnamethatyoumayhave“MynameisRumaSanyalfromSinotrust.IspokewithRayGonzalezinyoursalesdepartment;

5、hegavemeyournameassomeonewhoreallyunderstandstheimportanceofmanagingsupplierrelationships.”TieeachquestiontoablankslideWriteunbiasedquestionsandofferrangesifpossible“Wouldyousaygrowthislessthan25%,25-49%,or50%ormore?Notwouldyousaygrowthis,25%”AvoidjargonCAGR,ROSA

6、skfollow-onquestionsHow?Why?Askalienatequestions,ifneededWhatisthegrowthrate?ORIsgrowthratebetween10-20%or20-50%?Groupquestionslogicallyprices,costs,marketsizePlace“must-know”questionsbefore“nice-to-know”onesStartwithaneasyorintriguingquestion“Howlonghaveyoubeeni

7、nthebusiness?”Putmostdifficult/sensitivequestionstowardtheend“Whatisyourgrossmarginonceramictile?”Addpromptsfordifficultquestions“Canyougivemeanexample?”“Doyouthinkthatsegmentisgrowingorshrinking?”FacilitatedataentrynumberquestionsstandardizeformatFacilitatenotet

8、akingaddlines/checkboxesleavespaceaftereachquestionfortakingnoteshighlightkeywords/phrasesContentStructureDesignQuestionnaireDesign5interviewingEachquestionsho