大连市天安国际大厦整合推广方案

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4、LinesToPoctionParagra天安国际大厦整合推广方案目录1．项目分析…………………………………………………………………………………………………………………………………………………21．1项目概况……………………………………………………………………………………………………………………………………………31．2项目环境分析………………………………………………………………………………………………………………………………………41．3项目优劣势分析………………………………………………………………………………………………………

5、……………………………81．4市场定位……………………………………………………………………………………………………………………………………………112．推广方案…………………………………………………………………………………………………………………………………………………162．1核心卖点梳理………………………………………………………………………………………………………………………………………172．2案名与LOGO………………………………………………………………………………………………………………………………………192．3推广总

6、精神…………………………………………………………………………………………………………………………………………192．4媒体通路策略………………………………………………………………………………………………………………………………………202．5行销推广策略………………………………………………………………………………………………………………………………………242．6SP活动及攻关活动策略……………………………………………………………………………………………………………………………392．7贵宾租售道具及接待现场包装方案…………………

7、……………………………………………………………………………………………412．8广告与应用识别系统表现…………………………………………………………………………………………………………………………492．9附件…………………………………………………………………………………………………………………………………………………58SelectionParagraphFormatLineSpacingLinesToPointsSelectionParagraphFormatLineSpacingLinesToPointselectionPar

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