工商管理专业外文翻译

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1、毕业论文外文文献原文及译文E-commerceandcorporatestrategy:anexecutiveperspectiveAbstractDespitetherecentdownturninInternet-basedbusiness,thedollarvalueofelectroniccommerce(EC)transactionsisincreasingatanastoundingrate.Inconsumer-to-businessapplications,theamountofmon

2、eyspentbyonlineshoppersisnearlydoublingeveryyearandisexpectedtoapproachUS$100billionby2004whilebusiness-to-businesssalesisexpectedtoreachUS$1.3trillionby2003.Theseopportunities,poweredbytheevolvingcomputingandcommunicationtechnologies,enablecompaniestog

3、aintremendousoperationalefficiencies,personalization,andinformationbasedproductsandservices.Moreandmoreconventionalbrickandmortarfirmsseee-commerceinitiativesasofferingstrategicopportunitiestotranscendtheirnormaloperations.Thisstudyproposesthate-commerc

4、einitiativesareimportantstrategicinitiativesandthatfirmswithastrongerECmarketorientationwillbemoresuccessful.ContentanalysisofCEO’slettertoshareholdersof145Fortune500firmswasconductedtoevaluatetheimportanceofECandstrategicorientation.Theresultsprovidesu

5、pporttothestudy’spropositionsandindicatethatECmustbepursuedcarefullyasastrategicinitiativeratherthanasanappendagetoanexistingorganization.Author.Keywords:E-commerce;Strategicorientation;Marketorientation;Corporateperformance;CEOlettertoshareholders;Cust

6、omerorientation;Competitororientation;Contentanalysis1.IntroductionTheemergenceofe-commerceiscreatingfundamentalchangestothewaythatbusinessisconducted.Thesechangesarealteringthewayinwhicheveryenterpriseacquireswealthandcreatesshareholdervalue.Themyriado

7、fpowerfulcomputingandcommunicationstechnologyenablinge-commercealloworganizationstostreamlinetheirbusinessprocesses,enhancecustomerserviceandofferdigitalproductsandservices.Thisshiftinunderlyingmarketingfundamentalsisnowthedrivingforcethatisluringmanyor

8、ganizationstoembracee-commerce.However,astheyarelearning,organizationsmustproceedwithcaution,astheroadtoe-commerceislitteredwithfailedinitiatives.Aplungeinthesharepricesofdotcomcompaniessentthetech-heavyNASDAQindexintoalmostfreef