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1、让消费者来破解otc终端拦截（AllowconsumerstocrackOTCterminalinterception）"Spenttensofmillionsofadvertising,canreachthehandsofconsumersorproducts"and"hardtodevelopnewvarieties,aresellingbutsomesmallvarieties"putinthecarefulmanagement,butwiththesamecompositionofcomp
2、etingproductseasytosnatchmarket"Manyseniorexecutivesareoftencomplainingaboutthis.Infact,everyoneknowsthattherootoftheproblemisthe"terminalintercept"-awordthathascausedheadachesformanyOTCcompanies.WiththeChineseOTCmarketmatures,thehomogenizationphenome
3、nonofOTCdrugstendstobeserious,unfaircompetitionmeanstheresultingterminalhasbecomethemostfashionableterminnowadayspharmaceuticalmarketing,currentlythemainOTCterminaltointerceptthefollowingconditions:1,themainpushvarietiesintercept"Alowprofit,"adrugstor
4、e,willrejectmanygoodproductsinthehandsofconsumers.Pharmaciestakeintoaccounttheirownprofit,butyouhowbusinessesadvertise,howbeautifultheterminalmanager,theorder,theclerkhadtoobey,letafewwords,Idonotknowtheconsumerswillbeconfusedanddisoriented.Chainpharm
5、aciesforrebatehighenterpriseproducts,orthestore'sownagentproducts,chainpharmacieswillchoosethemainpush."Aunt,youlookatthesetwodrugs,ingredientsarethesame,youareadvertisingbecauseitissoexpensive,youtakethischeapontheline."."Theoldladythought,"yes,thesa
6、memedicineanyway,"asthegirlsaid,"takeit.".2,withgoldsalesBlockCompetinggoodstoalargenumberofadvertisingbrandfeessaved,directlyusedfortheclerk,soldaunitofpackaging,accordingtotheproductitselfretailpriceto3-20yuanrangingfromthecosttotheclerk.Theso-calle
7、dincomemoney,helppeoplewardoff,smallproductbigstrengthapromotion,letthestaffhavenoreasonnottorecommendthe"cornucopia",andbigbrandproducts,althoughtherearegreatadvantagesintermsofpopularity,butintheend,nowordscanbesaidthat,despitetheclerk.Thewell-known
8、enterpriseproductbest-sellingmedicinevarieties,becauseadvertisingproductsduetolargeamountofadvertising,productdistribution,enhancethevisibility,consumerawarenessandgraduallyrecognized,soitiseasytoberingmanufacturerscompetitorseyeing,wasinterce
