《新编国际商务英语函电》课件-unit 4 enquiries and replies

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1、Unit4EnquiriesandRepliesPointsforattention:1.询价或询盘是一种询问。按其内容可分为一般询盘（generalenquiry)和具体询盘（specificenquiry)一般询盘是买主为了了解情况向卖主索取商品目录本、价目单、样品或样本等等。具体询盘是买主有做买卖的要求，指定商品要求卖主报盘。在书写一般询盘信时，一定要做到具体，把所需了解的信息阐述清楚，如价格、装期等等。在回信时，确保对方所询问题都给予了回答。如一买方与卖方初次联系，此买方需先作一自我介绍，如经营范围，所需货物等。如买卖双方是老客户，则询

2、盘信就非常简单了。初次询盘信一般包含以下内容：如何获得卖方的名址。你地市场需对方经营的货物你感兴趣的信息报盘：索取/提供卖点结语Letter1Termsofpayment:支付条款Quote:报价quotesb.apriceforsth.Eg:ThisisthebestpriceIcanquote(you)AllpricesarequotedinUSdollarsataspecialdiscountof40%Discount:折扣quantitydiscount:数量折扣cashdiscount：现金折扣Thehighestdiscountwe

3、canallow(give,make,grant)onthisarticleis10%.Placeanorderwithsb.:向…订货Wearegladtoplace(book)anorderwithyoufor100tonsofDriedPotatoSlices(干土豆片）Character:creditReferto:参阅，查询Letter2Placeregularorders:定期订购Letter3Selection:可供选择的东西Stand:展台Range:（一）系列，（一）种，（一）类afullrangeofsamples:一整套样

4、品afullrangeofshippingdocuments:一整套装运单据。ReasonsofenquireMarket:Bemostsuitableforourmarket;haveapromisingmarket;bewell-received…Customers:beapproachedbyclient;expressedinterestin;havereceivedseveralenquires.Quality:beofgoodquality/suitableinterestHave/expressinterestinSbbeinte

5、restinsthSthinteresttosbSbkeenonsthSbhaveparticularinterestinsthRequestdocumentsPlssendus(,byseparateairmail,)----Detailedinformationof….including….TermsofpaymentDeliverytimeWhatdiscountyouallowQuotebest/lowest/keenest/favorable/reasonable/moderate/competitivepriceCatalogue:

6、latest,illustratedSellingpointsQuantity:nolessthan,placelarge/considerable/substantial/regularorderPayment:openL/CinyourfavorintimeFinancialstandingMarket:globalshare,reachasfarasFuture:long-termbusinessrelationLetter5Enclosedpleasefindourillustratedcataloguesandprice-listgi

7、vingdetailsofCIFVancouverpricesOnregularpurchasesofquantitiesofnotlessthan300ofindividualitems,wewouldallowatradediscountof3%Letter7WeareinapositiontosupplyyoufromourwideselectionofshirtsandblouseswhichwemakeforallagegroupsAnyordersyoumayplacewithuswillhaveourpromptattention

8、.1.referenceDate:yourletterdated…..Summary:inwhich….Thanks2.Sellingpointsof