英语本科毕业论文-英汉广告翻译中的文化差异

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1、本科毕业论文英汉广告翻译中的文化差异学生姓名：学生学号：200320207072院（系）：外国语学院年级专业：2003级英语本科2班指导教师：二〇〇七年五月CulturalDifferencesinEnglish-ChineseAdvertisementTranslationLiLingUndertheSupervisionofChenJianghongSchoolofForeignLanguagesandCulturesPanzhihuaUniversityMay2007攀枝花学院本科毕业论文Abstract攀枝花学

2、院本科毕业论文Contents攀枝花学院本科毕业论文ContentsContentsAbstract……..………….........…….........…………......…………...…………..………IKeyWords…………………………………………………………………........……...I摘要……………………………….…………...………………........….......……..……II关键词……………………………………………………………………...………………………IIIntroduction………

3、…………………………………………………………….……...1I.ABriefIntroductiontoEnglish-ChineseAdvertisement……………..…...…...2A.TheDefinitionofAdvertisement………...................................………….……...2B.TheOriginsofAdvertisement………………………..….…..….……………3C.BasicFunctionsofAdvertisement……..…

4、………………………...……………3II.TheCharacteristicsofEnglish-ChineseAdvertisementTranslation……………….4A.TheCharacteristicsoftheEnglish-ChineseAdvertisementLanguages…………41.RhetoricalCharacteristics:FrequentUseofPunandAlliteration……...…......42.FrequentUseofEmotivewords……….…………

5、………....…………….…...53.FrequentUseofSomeVerbs..............................................................................5B.ThePrinciplesofEnglish-ChineseAdvertisementTranslation…………..….......6III.TheCulturalDifferences……………………………………………………..........7A.Differences

6、inNationalCharacteristicsandAestheticAttitude………..............8B.DifferencesinNumbers………………..…………..…………………...…..…...8C.DifferencesinRegionalEnvironments…………………………………………9D.DifferencesinColors,SignsandSymbols………...……..…………....………10E.DifferencesinPsychologicalStruc

7、tures……………………………………….11F.DifferencesinCulturalSenseofValues………….…...……………………….11IV.TheTranslatingSkillsofEnglish-ChineseAdvertisementTranslation…..……....12A.LiteralTranslation………………………………...……………………………12攀枝花学院本科毕业论文ContentsB.LiberalTranslation…………………………………...…………

8、………………13C.TranslationofParody……………….……………………...…………………...13Conclusion……………………………………………………………….……….…..15Acknowledgements……………………………………………………………...…...16Bibliography………