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1、艺术设计理论方向考试大纲（Artdesigntheory,direction,examinationoutline）Icarefullycollateddocuments,documentsfromthenetworkIonlycollectandsortoutIncaseoferrorPleasecheckityourself!Artdesigntheory,direction,examinationoutlineExaminationpoints:AestheticoverviewAesthetics:ae
2、stheticsisbasedontheaestheticrelationshipbetweenmanandrealityTakeartasthemainobjectStudyaestheticcategoriessuchasbeauty,uglinessandloftinessandpeople'saestheticconsciousnessAestheticexperienceAndthescienceofcreation,development,andregularityofbeautyAesthetic
3、sisasubjectbasedonthestudyofthenatureandmeaningofbeautyAestheticsisabranchofPhilosophyThemainobjectofthestudyisartButnotstudyingthespecificmanifestationsofArtIt'saboutthephilosophicalproblemsinartTherefore,thephilosophyofartiscalledbeauty"Thebasicproblemsofa
4、estheticsincludetheessenceofbeauty,therelationshipbetweenaestheticconsciousnessandaestheticobjects,etc.ThefirstchapterisintroductionFirst,theaestheticnatureofartdesign1,themeaningandclassificationofartdesign(1)artisticdesignistheactivityofproducingobjectswit
5、hartisticcreativityArtdesignisshortfor"design""Theso-calleddesignisbasedoncertainpurposesMakeplans,plans,drawings,etc(2)themaincategoriesofartanddesign[1]productdesign(includingthedesignofallmassproducedindustrialproductsAlsoknownasindustrialdesign)[2]decora
6、tivedesign(architecturaldecoration,furnishings,packaging,bindingandothergraphicdesign)[3]advertisingdesign(includingtheuseofnewspapers,booksandperiodicalsandotherpapermediaandradio,televisionandotherelectronicmediaandothermediaadvertisingdesign)[4]displaysde
7、signs(includinglogos,windowdisplays,logos,props,showrooms,museums,etc.)tobeautifyandenhancethedisplayeffectofvariousdesigns[5]fashiondesign(includingthedesignofallkindsofmen'sandwomen'sclothingandaccessories)[6]architecturaldesign(includingresidentialbuildin
8、gs,publicbuildings,ornamentalbuildingsandotherarchitecturaldesign)[7]environmentaldesign(includinginterior,community,urbanandruralareas,factoriesandmines,enterprises,schools,streetsandotherhuman
