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1、CorporateBrandMarketingStrategyAnalysis [Abstract]productcompetitionwillgenerallyexperience"productioncompetition,qualitycompetition,pricecompetition,servicecompetitionandbrandcompetition",andseveralotherstagesofdevelopment.Brandcompetitionistheproductdevelopmentofcompetit
2、iontoahigherstageofmanifestation,isalsoa"saturationofsimilarproducts,productquality,mostlyinlinewithmarketdemand,low-costadvantagenolongerexists"incaseofcompaniesandseektosurvivetheinevitabledevelopmentofthemeans.Chineseenterprisesshouldpromptlycorrectthebrandconcept,throught
3、heimplementationofbrandmarketingstrategy,sothattheirproductsandbrands,thedomesticfirm,andthengoglobal. [Keywords]corporatebrand;brandmarketing;marketingstrategy 1,corporatebrandingandbrandmarketing Brandisthemeans"isintendedtorecognizeoneoragroupofsellersof
4、goodsorservices,andwithcompetitorstodistinguishgoodsorservices,thename,term,logo,symbol,designortheirsum."Whenanenterprise,aproductoraservicehasitsownname,term,logo,symbol,designoranycombinationbetweenthem,ithasabrand.Canbeseenthatabrandisarewidespreadconcernterm.FromDavidOgi
5、lvy's"brandimage"theorybakedbeganmarketingpeoplefromaroundtheworldsoughtaftercorporatebrandfromtheneverstopped. Forenterprisebrands,fromdifferentanglescanmakedifferentinterpretations.Fromtheconsumer'spointofview,corporatebrandistheconsumergoodsoftheenterprisesusetheirownex
6、perienceofthepsychologicalimpressionanddefinethemindsofeveryconsumerofgoodsandimaginationofalook.Formedfromabrandperspective,thecorporatebrandisbasedontangibleproductsandintangibleservices,aproductbasedonthesigns,whichmainlyreferstothetangibleproductsandreliableproductquality
7、,innovativepackaging,uniquedesignandrichinthenameofasymbolofattractivenessandsoon;intangibleserviceisdefinedasthesalesprocess,orafter-salesservice.Fromtheperspectiveofcommodityproducers,corporatebrandistheenterpriseandacommitmenttoconsumersisasenseofinnovationisallabout. B
8、randisnotadvocatingtheenterpriseitself,butrathertheevaluationofconsu
