STRATEGY II_ CORPORATE STRATEGY ANALYSIS

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1、SAMPLESYLLABUSSTRATEGYII:CORPORATESTRATEGYANALYSISB01.2104B01.2104-U3-S2007ProfessorRobertLambSummer2007Office:7-53KMC,(212)998-0231ClassRoom4-80KMECOfficeHoursbyAppointmentSept:9,11,16,18,20email:rlamb@stern.nyu.eduFax(212)995-4235BlackboardCourseWebsite:TA:DeborahZajacst

2、ernclasses.nyu.edu:B01.2104.U3.2007email:deborah.zajac@stern.nyu.eduThisisacompressedcoursebecauseofyourworkschedule.Yet,everysubjectwecovermaybecriticalinyourcareersbecausecorporatestrategydecisionsandfailuresimpactmostfirms.Thatiswhycorporatestrategydecisionsandproblemsa

3、reinthebusinessnewseveryday.Beforeourfirstclass,pleasebuyatthebookstore:StrategyIICorporateStrategyAnalysisB01-2104+ThreeCasesin1Pack.Pleaseclickrequired&optionalreadingsonBlackboardCourseSite:B01-2104-U1&U3Becausewehave6classsessions,itisimportantthatallstudentsattendeach

4、ofthe6classesintheirentiretyandbewellpreparedforeachclassdiscussion.Ifanemergencypreventsyoufrombeingataclass,pleasephoneoremailmeinadvance.Iadmireyouforbeingabletocompleteyourcourseworkandalsodoyourjobs.Pleasemakeeveryefforttobeontime.Itisquitedistractingwhenstudentswande

5、rinlate..GoodLuck!Prof.BobLambCLASSSCHEDULE#Date-TimeTimeTurn-inassignments1Sun.Sept.9thPM1:00–4:00PM2-page:StrategyAnalysisofyourfirm9QsP.122Tue.Sept.11thPM6:00-9:00PM3Sun.Sept.16th9:00AM-12:004Sun.Sept.16th1:00-4:00PMGp2-pDaimler-ChryM&AGoals+BidRange5Tue.Sept.18h6:00-9:

6、00PM6Thu.Sept.20th6:00-9:00PMGpReport:Googlevs.MSvs.YahooJVw.eBayThu.Sept.27PM6:00PMFinalExamDuehardcopymyoffice+3onlineSAMPLESYLLABUSTHEGOALSOFCORPORATESTRATEGY&BUSINESSSTRATEGYThiscoursecoverscorporatestrategyasopposedtobusinessstrategy.Itisimportantforstudentstoundersta

7、ndthedifferentgoalsofeachtypeofstrategy.BusinessStrategy’s3goalsare:1.Gainsustainablecompetitiveadvantageinonebusiness.2.Undermineyourcompetitor’scompetitiveadvantages.3.Disruptthemarkettocreatenewcompetitiveadvantages.Incontrast,CorporateStrategy’sgoalistomanageamulti-bus

8、inessfirmtocreatecorporate-wideadvantagesthatbenefiteachseparatebusinessandtheentirefirm.