翻译理论与实践方向篇英语专业毕业论文（全文）

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1、翻译理论与实践方向9篇英语毕业论文（全文）目录1.TheTranslationofBrandNames2.TheStrategiestoAvoidBadBrandTranslations3.English-ChineseAdvertisementCultureandTranslation4.OnIdiomsandTheirTranslationfromChineseintoEnglish5.OntheUseofRhetoricinEnglishAdvertisement6.英文谚语的文化场景在中译文中的缺失与弥合7.DifferentTranslationtoIdioms

2、underChineseandWesternCultures8.CulturalDifferencesinEnglish-ChineseAdvertisementTranslation9.TheColourTerms’TranslationinEnglishandChinese1、商标语的翻译AbstractTranslationofbrandnamesisaformofinterculturalcommunication.HoweverwetranslatetheChinesebrandnamesintoEnglishonesortranslatetheEnglishb

3、randnamesintoChineseones,languagelaws,culturalpsychology,aestheticinterestandsomeotherfactorswillbeinvolved.Thetranslatorsshouldalsopayattentiontosomeculturaltaboosandchooseappropriatemethodtotranslate.Ofcourse,brandnametranslationisnotasimplething.Sometimesthegoodtranslatednamelikesthein

4、herentone,whenwetranslatebrandnamethereissomethingwecandotostriveforperfection.Onegoodkindofcommodityaddingonagoodnameisnotdifferentwithimprovingonperfection,anditscharmisinfinite.KeyWordsTranslationofbrandnames;principles;methods;culturaltaboos;摘　要商标名的翻译是一种跨文化交际形式，不管是中文商标的英译还是英文商标的汉译，都会涉

5、及到语言规律、文化心理、审美情趣等方面的因素。商标翻译者在遵循翻译原则的同时，也要注意一些商标翻译的文化禁区，并且选择适当的方法来进行翻译。当然，商标的翻译绝不是简单的问题。有时好的译名也有自然天成的味道，所以在翻译商标时我们大有文章可做，可以精益求精。一种好的商品，加上一个动听上口的名字，无异于锦上添花，魅力无穷。关键词商标翻译；原则；方法；文化禁区；IntroductionThehumansocietyhasenteredthe21stcentury.Theinternationaltradeisdevelopingfast.Thenationalboundaryco

6、nceptdesalinatesgradually,whenthescaleofthecommercialcooperationandthecommodityimportandexportexpandunceasingly.Importandexportproductinforeignlandwhethercandevelopthemarketandseizethemarketsuccessfully;thebrandnametranslationisplayingthepivotalrole,besidesmediumadvertisement.Thecommodity

7、brandnameissimilartohuman'sname.Thetranslatedbrandnameisthesecondnameofcommodityinothercountry,itsimportanceisself-evident.D.EquivalencePrincipleofBrandNameTranslationEquivalenceisthecoreinthewesttranslationtheory.In1961,afamouspersonpointedout:“Theinfluencewhichthe