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ID:12567727
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页数:10页
时间:2018-07-17
《科特勒市场营销第十章习题与答案》由会员上传分享,免费在线阅读,更多相关内容在教育资源-天天文库。
1、Chapter10PricingProducts:UnderstandingandCapturingCustomerValue1)Whichofthefollowingisanexternalfactorthataffectspricingdecisions?A)thesalariesofproductionmanagementB)competitionC)thesalariesoffinancemanagementD)fundsexpensedtocleanproductionequipmentE)A,B,andCAnswer:BDiff:1PageRef:299Skill:C
2、onceptObjective:10-42)Pricesettingisusuallydeterminedby________inlargecompanies.A)topmanagementB)divisionalmanagersC)productlinemanagersD)pricingdepartmentsE)bothBandCAnswer:EDiff:2PageRef:300Skill:ConceptObjective:10-43)Inindustrialmarkets,________typicallyhasthefinalsayinsettingthepricingob
3、jectivesandpoliciesofacompany.A)thesalesmanagerB)topmanagementC)theproductionmanagerD)thefinancemanagerE)thepricingdepartmentAnswer:BDiff:2PageRef:300Skill:ConceptObjective:10-44)Consumerperceptionsoftheproduct'svaluesetthe________forprices.A)demandcurveB)floorC)ceilingD)variablecostE)imageAn
4、swer:CDiff:2PageRef:291Skill:ConceptObjective:10-2398Copyright©2010PearsonEducation,Inc.PublishingasPrenticeHall5)Productcostsseta(n)________toaproduct'sprice.A)demandcurveB)floorC)ceilingD)break-evencostE)experiencecurveAnswer:BDiff:2PageRef:291Skill:ConceptObjective:10-26)Whichofthefollowin
5、gisacustomer-orientedapproachtopricing?A)value-basedpricingB)sealed-bidpricingC)break-evenpricingD)targetprofitpricingE)CandDAnswer:ADiff:2PageRef:291Skill:ConceptObjective:10-27)Therelationshipbetweenthepricechargedandtheresultingdemandlevelcanbeshownasthe________.A)demandcurveB)variablecost
6、C)targetcostD)break-evenpricingE)experiencecurveAnswer:ADiff:1PageRef:303Skill:ConceptObjective:10-48)In________,priceisconsideredalongwiththeothermarketingmixvariablesbeforethemarketingprogramisset.A)value-basedpricingB)cost-basedpricingC)variablecostsD)priceelasticityE)buildingthemarketingm
7、ixAnswer:ADiff:2PageRef:291Skill:ConceptObjective:10-2398Copyright©2010PearsonEducation,Inc.PublishingasPrenticeHall9)Value-basedpricingisthereverseprocessof________.A)variablecostpricingB)cost-pluspricingC)cost-basedpricingD)good-valuepricin
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