科特勒市场营销第六章习题与答案

《科特勒市场营销第六章习题与答案》由会员上传分享，免费在线阅读，更多相关内容在行业资料-天天文库。

1、Chapter6BusinessMarketsandBusinessBuyerBehavior1)BusinessbuyingbehaviorreferstothebuyingbehavioroforganizationsthatbuyallofthefollowingEXCEPT________.A)productsforuseinproductionofotherproductsB)servicesforuseinproductionofotherservicesC)productspurchasedtoreselltoothersD)productspurchasedtorent

2、toothersE)productspurchasedforpersonalconsumptionAnswer:EDiff:1PageRef:168Skill:ConceptObjective:6-12)Inonewayoranother,mostlargecompaniessellto________.A)consumersB)otherorganizationsC)employeesD)not-for-profitcompaniesE)theservicesectorAnswer:BDiff:2PageRef:168Skill:ConceptObjective:6-13)Which

3、ofthefollowingisNOTawaythatbusinessandconsumermarketsdiffer?A)marketstructureanddemandB)natureofthebuyingunitC)satisfactionofneedsthroughpurchasesD)typesofdecisionsE)decisionprocessesAnswer:CDiff:3PageRef:169Skill:ConceptObjective:6-14)Therearemanysetsof________purchasesmadeforeachsetof________p

4、urchases.A)consumer;businessB)tangible;intangibleC)service;productD)business;consumerE)product;serviceAnswer:DDiff:2PageRef:168Skill:ConceptObjective:6-1228Copyright©2010PearsonEducation,Inc.PublishingasPrenticeHall5)Whichofthefollowingistrueaboutbusinessmarketersincomparisontoconsumermarketers?

5、A)Theydealwithfarfewerbutfarlargerbuyers.B)Theydealwithfarmorebutfarsmallbuyers.C)Theydealwithamoreelasticmarket.D)Theydealwithfewerdemandsinfluctuation.E)Theydealwiththesamedecisionbuyingprocess.Answer:ADiff:2PageRef:169Skill:ConceptObjective:6-16)Inatypicalorganization,buyingactivityconsistsof

6、twomajorparts:thebuying________andthebuying________.A)committee;timeB)time;reorderpointC)economicorderquantity;reorderpointD)center;decisionprocessE)deciders;influencersAnswer:DDiff:3PageRef:172Skill:ConceptObjective:6-27)Thebuyingcenterandthebuyingdecisionprocessareaffectedbyallofthefollowingfa

7、ctorsEXCEPT________.A)internalorganizationfactorsB)interpersonalfactorsC)individualfactorsD)externalenvironmentalfactorsE)self-conceptfactorsAnswer:EDiff:2PageRef:172Skill:ConceptObjective:6-28)Thedecision-makingunitofabuyin