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1、活动促销如何让你的产品迅速占领市场（Howtomakeyourproductquicklyoccupythemarketbyactivitypromotion）Today,the"commoditysurplusera"salessitescannotassumethesalesfunction,butalsohasmediapublicitydisplayfunction,retailersbeganlistingfeechargedtosuppliers,andultimatelymaketheretailer'soverk
2、illsalesfunctiongreatlyweakened.Salesrevenueindecline,nonsalesrevenueincreaseandbecomethemainchannelforbusinessexpansion--relyonbankloans,collectfeesintothestoreandtakesupplierstomaintainthenormaloperationanddevelopmentofcommercialchain.Now,therealityisobjectiveeveni
3、ftheenterpriseproductstoentertheretailterminalstrong,isonlyastocktransferprocess,thekeyisthroughwhatwaytoformassoonaspossibletoawiderangeofconsumeridentityandcashflowcycle.Isitjustadvertising?Obviously,ithasnoeffectonsales.Becausetheroleofadvertisingismostlyatthepsyc
4、hologicallevel,notatthebehaviorallevel:promotionsaretheonesthataffectbehavior.Customerstendtotakeactionwhentheylistentodiscounts,buyonetoonediscount,giveaways,orsweepstakes.Promotionsincludeawiderangeofincentives,butnowthereisasenseofloss.Ifthepreviousenterprisesonly
5、spend30%oftheoverallpromotionbudgetonpromotionalactivities,andnowthisratiohasreached70%.Aconsiderableproportionofthecostisspentondealerpromotion,whichisaspecialdiscount,discount,giftforsupermarketsandotherretailers.Infact,manysupermarketsrelyonthesediscountstomakeapr
6、ofit.Theretailerswillpurchasealotofgoodsduringthepromotionperiod,evenbeyondtheamounttheycansell,soastofullyenjoythediscountandreducethepurchaseduringthenonpromotionperiod.Butthiswillcausetheenterpriseproductioncycleordifficulttoinventory.Peoplewhooftendealwiththemark
7、etwillfindthatsalespromotionontheotherlevelbelongstopromotion,whichhasaweakeningeffectonconsumers'brandpreferenceandevenbrandequity.Anypromotionofproducts,itshowsthattheannouncementpriceisjustselfdeception.Moreandmoreconsumersarelookingforpricesthatarelowerthanthepri
8、ceoftheannouncementordirectbargaining.Asmoreandmorepeoplerealizethatmostbrandsarequitesimilar,consumerswillfindanacceptablelistofbr
