瑕瑜互现蓝海战略的成就与偏失（have defects as well as merits blue ocean strategy achievement and deviation）

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1、瑕瑜互现蓝海战略的成就与偏失（HavedefectsaswellasmeritsBlueOceanStrategyachievementanddeviation）Inviewofthecurrentimpetuousacademicclimateinthemanagementfield,beforeIdiscusstheprosandconsoftheblueoceanstrategy,Ithinkitisnecessarytofirstclarifyacorrectattitudetowardsenterprisestrat

2、egicmanagement.Thereisonlyonecorrectattitude,thatis,scientific,objectiveandpracticalattitude.Asaprofessionalresearcher,inthefaceofalltheories-botholdandnew,twowrongattitudesshouldbeavoided:onethatkillsregardlessoftheactualadulationorselfrebound.Blowingandplayingonly

3、addstothelivelinessofdrama,butthedevelopmentofscientifictheoriesisunhelpful.Ithinktherightway,stillissittingdownaswellasscientistsstudyingthecoretheory,finditsvalue,absorballforhimself,butalsothelackofinsight,mistakes,preventhypnosiscausedmisuse.Managementisalsoasci

4、entific,socialscience,butalsorequiresresearcherstohavethequalityofscientificresearch,inordertogetmoreaccurateresearchconclusions.Thefirstpart,"BlueOceanStrategy",howtobecomeabestseller?"BlueOceanStrategy"becameafinancialbestsellerisinevitable.Therearetwomainreasons:

5、onereasonisthatintheglobalscope,strategicpracticecontinuouslyinthedevelopmentofenterprises,akindofdevelopmentandinnovationstrategyarethedominantdemandandtheoreticalcirclesobjectively;twoisitsensitiveto,andadapttothiskindofstrategictheoryinnovationanddevelopment"cust

6、omerdemand",spentalotofeffort,absorption,integration,development,andevendeepentheexistingachievementsofmanystrategicmanagementfield.Indeed,justastheauthorsaid,sincePotter'sindustrycompetitionanalysis,publishedinthethreemajorcompetitivestrategyasthecorecontentoftheth

7、eoryofcompetitivestrategy,almosteverystudyappearedmanystrategicpropertiesandnewtheory,typicaloftheglobalimpactofstrategictheory,supplychaintheory,valuechaintheory,customervaluetheory,7Sstrategyanalysis,socialmarketingtheory,humancapitaltheory,thetheoryofbrandstrateg

8、y,leadershiptheory,corecompetencetheoryandsoon,butgenerallyspeaking,nomajorbreakthroughonthetheoreticalframework.Thisisthebasicrealityofth