市场营销专业培养计划

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1、管理类市场营销专业长沙理工大学市场营销专业辅修教学计划课程编码CodesofCourses课程名称NamesofCourses类别Types学分Credits学时CreditHours其中Including考试/考查Examinations/Tests备注Remarks讲课Lectures实验Experiment上机ComputerPractice实训Training12020116市场调研Marketresearch必修CoreCourse2.54832610考查Tests12022026市场调研课程实习Coursespraticeformarketresearch

2、必修CoreCourse11周1Weeks考查Tests12020166消费行为学ConsumerBehavior必修CoreCourse34848考试Examinations市场营销竞争模实习MarketingCompetepractice必修CoreCourse11周1Weeks考查Tests12020139销售管理Salemanagement必修CoreCourse34848考试Examinations12022035销售管理课程实习Courses期practiceforSaleManagement必修CoreCourse11周1Weeks考查Tests0503

3、0021广告策划与管理AdvertisementManagement必修CoreCourse23232考试Examinations05032003广告策划与管理课程设计Coursesdesignforadvertisementmanagement必修CoreCourse11周1Weeks考查Tests营销策划实习必修CoreCourse44周考查Tests12020027电子商务与网络营销Electroniccommerce&networkmarketing选修ElectiveCourse2402416考查Tests营销渠道管理Distributionchannelm

4、anagement选修ElectiveCourse23232考查Tests现代商务谈判Businessnegotiation必修CoreCourse23232考查Tests12020012产品管理Productmanagement选修ElectiveCourse23232考试Examinations12020129物流与供应链管理ＢLogistics&Supply-chainmanagementB选修ElectiveCourse23232考查Tests12020033服务市场营销Servicesmarketing选修ElectiveCours23232考查Tests0

5、3030002公共关系学ＡPublicRelationsA选修ElectiveCourse23232考查Tests08230030连锁经营管理ChainOperationsManagement选修ElectiveCourse1.52424考查Tests12020023电力市场营销Electricpowermarketing选修ElectiveCourse23232考查Tests管理类市场营销专业长沙理工大学12020090品牌营销与管理BrandMarketing&Management选修ElectiveCourse23232考查Tests12020078价格决策与管

6、理Pricingmanagement选修ElectiveCourse23232考查Tests12020084客户关系管理Customerrelationmanagement选修ElectiveCourse1.5341816考查Tests12020058国际市场营销InternationalMarketing选修ElectiveCourse23232考查Tests房地产市场营销RealEstateMarketing选修ElectiveCourse23232考查Tests旅游与酒店营销TourismamdHospitalityMarketing选修ElectiveCour

7、se23232考查Tests说明Declaration辅修本专业要求完成25学分,其中必修20.5学分,选修4.5学分.Repuirements25Credits,IncludingCoreCoures20.5andElectiveCourses4.5Credits.管理类市场营销专业长沙理工大学市场营销专业双学士学位教学计划课程编码CodesofCourses课程名称NamesofCourses类别Types学分Credits学时CreditHours其中Including考试/考查Examinations/Tests备注Remarks讲课Lect