市场营销专业培养计划.doc

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1、市场营销专业辅修教学计划课程编码CodesofCourses课程名称NamesofCourses类别Types学分Credits学时CreditHours•其中Including考试/考查Examinations/Tests备注Remarks讲课Lectures实验Experiment上机CompulcrPractice实训Training12020116市场调研Marketresearch必修CoreCourse2.54832610考杳Tests12022026市场调研课程实习Coursespraticetormarke

2、tresearch必修CoreCourse11周1Weeks考查Tests12020166消费行为学ConsumerBehavior必修CoreCourse34848考试Examinations市场营销竞争模实习MarketingCompelepraclice必修CoreCourse11周1Weeks考査Tests12020139销售管理Salemanagement必修CoreCourse34848考试Examinations12022035销售管理课程实习Courses期pracliceforSaleManagemern

3、必修CoreCourse11周1Weeks考査Tests05030021广告策划与管理AdvertisementManagement必修CoreCourse23232考试Examinations05032003广告策划与管理课程设计Coursesdesignforadvertiscmcnlmanagemenl必修CoreCourse11周1Weeks考査Tests莒销策划实习必修CoreCourse44周考查Tests12020027电子商务与网络营销Electroniccommerce&networkmarkeling选

4、修ElectiveCourse2402416考査Tests等销渠道管理Distributionchannelmanagement选修ElectiveCourse23232考查Tests现代商务谈判Businessncgolialion必修CoreCourse23232考査Tests12020012产品管理Produclmana终muni选修ElectiveCourse23232考试Examinations12020129物流与供应链管理BLogistics&Supply-vhainmanagementB选修Elective

5、Course23232考査Tests12020033服务市场营销Servicesmarketing选修ElectiveCours23232考查Tests03030002公共关系学APublicRelationsA选修ElectiveCourse23232考查Tests08230030连锁经营管理ChainOperationsManagemern选修ElectiveCourse1.52424考查Tests12020023电力市场营销Electricpowermarkeling选修ElectiveCourse23232考查Te

6、sts课程编码CodesofCourses课程名称NamesofCourses类别Types学分Credits学时CreditHours其屮Including考试/考查Examinations/Tests备注Remarks讲课Lectures实验Expcrimenl上机ComputerPractice实训Training12020090品牌营销与管理BrandMarketing&Management选修ElectiveCourse23232考查Tests12020078价格决策与管理Pricingmanagement选修E

7、lectiveCourse23232考査Tests12020084客户关系管理Customerrelalionmanagement选修ElectiveCourse1.5341816考査Tests12020058国际市场营销InternationalMarketing选修ElectiveCourse23232考查Tests房地产市场营销RealEstateMarketing选修ElectiveCourse23232考查Tests旅游与酒店营销TburismamdHospitalityMarketing选修ElectiveCo

8、urse23232考査Tests说明Declaration辅修本专业要求完成25学分，其屮必修20.5学分，选修4.5学分.Repuireinents25CredilsjncludingCoreCoures20.5andElectiveCourses4.5Credits.市场营销专业双学士学位教学计划课