电子商务对我国传统企业商业模式的影响研究

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1、Y1017305碩士学位论丈中文>.felJL务对.我.乱使,绝.金生棋...式..........英文）…...toBusinessModelofTraditionalEnteiprises作者姓名兵—....t.............学院(系、部）工有管理等绝学科专业枚水級漆及箐研究方向技术刮it又高树企业箐理指导教师主雄辣秋提oo六年十月AbstractThepopularityofE-businessisaninevitabletendency.Itisnotmerelyamarketingchannel,or

2、anewmodelofproduction,butalsowouldbringacommercialrevolution,JosephA.Schumpeterpointedout,with^productionfimction，appearance,boththemarketandtheenterpriseshavetobeupdatedand，originalbusinessmodelshavetobereplacedbynewbusinessmodels.Hecalledthisprocessas'thecreati

3、vedestruction*.Thetraditionalenterprisesarecreatingthepublicwedthbyprovidingproductandservice.Asanimportantcomponentofthesocialandeconomiclifeintheneweconomicera,thetraditionalenterpriseswillcontinuetoplayanimportantroleinsocialdevelopment.Butthereissomemisimders

4、tandingontheimplementationofE-businessinmanytraditionalenterprisesinChina,Theythoughtthate-commercializationwasveryremotething,orthatitisawonderfulwaytosolvealltheproblems,sothesesenterpriseshaven'ttakenanymeasures,orblindlyfollowedothers.Thetraditionalenterprise

5、se-commercializationisacomplexandlong-termprocess,whichwillimpacttheoriginalbusinessmodeloftraditionalenterprises.TocarryE-business,thetraditionalbusinessesshouldhaveafiillunderstandingofthebusinessmodel.Theproblemofv^econceptofmosttraditionalenterprises,affected

6、theeffectivenessofe-commercialization.Observingtheacademicresearchofe-commerciaJizadoi^Ibelievethestudyisnotdeepenough.MostaretheresearchesaboutpureE-businessenterprisesandfeweraretheresearchesabouttraditionalenterprisese-commercialization■Thestudywasbasedonthean

7、alysisofinitialtraditionalenterprisebusinessmodelondetail.AninterimdividedtotheleveloftraditionalenterprisewasgivenbyanalyzingthecaseofsomesuccessfiilE-businessenteiprises.IthinkthatwiththedeepeningofthetraditionalenterprisestoengageinE-business,E-businessmodelof

8、commercialenterprise-fromtheoutertotheinnerlayersofthemiddle—istheprogressiveprocess.Thestudyofthispaperwasdividedintofollowingsections:Thetwosidesoftheoretica