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《niche strategy strategy choice for chinese enterprises' globalization（利基战略中国企业全球化策略选择）》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。
1、NichestrategystrategychoiceforChineseenterprises'Globalization（利基战略中国企业全球化策略选择）AfterChina'saccessiontotheWTO,theopeningofthemarketandtheglobalizationofmarketinghavebecometheinevitablechoiceforChineseenterprises.Ourenterprisesshouldnotonlybearthepressureofcompetitionbroughtbytrans
2、nationalcorporationsinChina,butalsocompetewithforeigncompaniesontheirland.WhenChineseenterprisesentertheinternationalmarket,theyarenotonlycompetingwithlocalcompaniesforthemarket,butalsoseizingthesharewithotherinternationalcompanies.Theglobalizationofindustry,marketandcustomermake
3、stheenterprisenotfacingtheproblemofglobalmarketing,buthowtocarryoutglobalmarketing.Enterprisesinthefaceofglobalcompetitiontogaincomparativeadvantagecansurvive,otherwise,inthecompetitionwillbeatadisadvantage,andeventhreatentheirownsurvival.AccordingtotheoverallstrengthofChina'sent
4、erprisesintheactualsituationofdisadvantage,fromJapanandotherenterprisesinthesuccessfulexperienceaccumulatedtheirdisadvantagedtakenduringthemarketingstrategy,thispaperdiscussesthewisdomofglobalizationatthepresentstageofmarketinginChinaadoptnichestrategyandhowtorealSchlikistrategy.
5、First,theproposalofnichestrategyTheoristshavesuggestedthatChina'senterprisestocarryoutglobalmarketing,astrongattack,thefirstdifficult,easy,asifonlyinthiswaycanshowthestrengthofChineseenterprises.Thiskindofpractice,whichblindlycalls"big",iseasytoleadtothedevelopmentof"leftleaning"
6、adventurism,whichisnotconducivetothelong-termdevelopmentofChina'senterprises.Domarketnicher(MarketNicher)doesnotexistonthefacetotheproblem,aslongastheycanintheinternationalmarketandrootingofblossom,"Victorisnotblamed",rationalmanagementforthis,mostavoidsentimental.Almosteveryindu
7、stryandsomesmallbusinesses,theyfocusonthemarketislargeenterprisesignoresomesmallparts,toobtainthemaximumprofitsinthesmallmarketthroughprofessionaloperation,istosurviveanddevelopinthecracksofthelargeenterprises.ThisadvantageousmarketpositionisknownintheWestas"Niche"andisoftentrans
8、latedas"niche"abroad".Anenterpriseoccupy
