宝马mini汽车ppt模板ppt课件

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1、StrategicMarketingSuccessMINI2001-BestoftheBest:MINI-MostFun—AutoWeekMagazine2001-CaroftheYear—CarMagazine2002-GrandPrixAward—EuropeanCarMagazine2002-Britain’sBestHotHatch—AutocarMagazine2003-NorthAmericanCaroftheYear—CaroftheYearAwards2003-SportingCaroftheYear—AutoExpressHistoryinaM

2、INI(ute)RebuildMINIGoGlobalIntotheFutureMINIProductLifeCycle05010015020025030035040019591963196719711975197919831987199119951999YearVolume(`000)TurningtheCornerServicesIntangiblesCoreProductInsuranceWarrantyFunBritishBulldogIndividualityInspirationRallyRacingCollegeGraduateProgramHis

3、toryHeritageValueforMoneyEconomicPersonalityFromMinitoMINIDesignimprovementLetsmotorFunkyIconLeasingHighresalevaluePaymentplansRetailFinancingOptionalextrasFocusonCustomerserviceWebsiteBrandnameDrivingexperienceSafetystandardsLet’sMessWithPerfection!EYE-CATCHINGPERFECTLYBALANCEDPOWER

4、PACKEDREFINEDLet’sEvolve!“Andthenthere’sthefactthatit’saMINICooperS,witheverythingthatstandsforintermsofimage,buildquality,desirabilityandstreetcred”.Autocar,Britain’sbesthothatch,May2002ExclusiveAvailableLowHighPricepositioningBrandpositioningExistingExistingNewNewMarketsProduct/Ser

5、vicesPumaMINIRallyRacingMovie–ItalianJobGlobalexpansionRevivalofaniconClothingToysAccessoriesUSMarketFinancialServicesCoreValuesAdvertisingPromotionWarrantyLet’sMotor!Let’sGoonTour!It’sLove.PercentageofBMWSalesbyModel(2003)18%48%15%5%5%9%0%MINI3Series5Series7SeriesZ4X5Z8HistoryinaMIN

6、I(ute)RebuildMINIGoGlobalFUTURELet’sRepeatHistory.Let’sstandontheshouldersofgiants.Let’scarryoutlegacies.Let’sshowsomepride.Let’sbetheproductofgoodgenes.Let’sinheritDad’seyesandMom’sbonnet.Let’srememberwhogotushere.Let’sinspiregenerationstocome.Let’scontinueinthefootstepsofSirAlecIs

7、sigonisandJohnCooper.Let’sMOTOR!第七讲、招商策划与展会营销宣传观众专业观众和普通观众有效观众和无效观众展会要努力使有效观众在到会观众的总量中保持一定的比例，一般不能低于30%。无效观众能够增加展会人气，活跃展会气氛、扩大参展商的广告效应和知名度。招商策划观众专业观众是指从事展会上所展示的某类展品或服务的设计、开发、生产、销售或者服务的专业人士以及该产品的用户。有效观众是指到会参观的专业观众以及参展商所期望的其他观众，这是具有一定质量的观众，对展会来说不可或缺。如何理解招展和招商的关系？相互作用一定数量和质量的有效观众是“品牌展”的

8、重要标志之一。建立目标观