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1、江南大学硕士学位论文童装品牌推广中的媒体及应用研究姓名：王中林申请学位级别：硕士专业：服装设计与工程导教师：沈雷20060318Kid'sgarmentasoneofthemostimportantclassofgarment,haveanamplitudeforeground.:importanceinrecentlyyearswiththesituationthattheadultgarmentmarketingislittlebylittle.Fewerbrandshaveinfluenceindomestic,furthermoredon'thavethestrengthto
2、competewiththeinternationalbrand,indespiteofthedomestichaveappearrespectablebrandofkid'sgarment.Inthisthesiswechosethebrandofkid'sgarmentastheresearchobject,throughtheanalysistothemarketingappropriationrateofthekid'sgarment;taketheWuXiareaasthebasesofthequestionnaire,experimentdesignanddataanal
3、ysis,aimtoprovidethetheoryandadviceforthecorporationhowtochoosethepropermarketingentrypointandusethemediumtoservingforthebrandofkid'sgarmentsufficiency.Firstly,thisthesisusethenonparametrictestsanalyzetoanalysisthebrandofkid'sgarmentwhichappropriationrateonthefronttengroundinthedomesticandeachd
4、istrict,throughtheanalysiswefoundtheactualityofkid'sgarmentindomesticandeachdistrict,clearlyknowthebrandofkid'sgarmentmarketinginthedomesticandeachdistrict.Introducetheconceptionofgarmentbrand;throughthequestionnaireinvestigate,usethemethodofStat,analysistheinnerrelationshiptotheinformationchan
5、nelandmediumchoosewiththefamilyincome,culturelevelsandagestructureforthebrandofkid'sgarment.Applyingthefactoranalyzeposttheinnerrelationshiptotheaudienceandthechoiceofinformationfordifferentmedium,andsupplythemediumpracticaltheorysustainsforthebrandofkid'sgarment.Basedonthemarketingresearchande
6、xperimentresult，supplyingthetheoryforthekid'sgarmentactualizebrandstratagem,improvetheefficiencyofmediumapplicationforthebrandofkid'sgarment.Researchresultshavereferencemindforkid'sgarmentcorporation,agentandKeywords:brandofkid'sgarment,medium,pointofthemarketingentrance,mediumapplication独创性声明S
7、68202本人声明所呈交的学位论文是本人在导师指导下进行的研究工作及取得的研究成果。尽我所知，除了文中特别加以标注和致谢的地方外，论文中不包含其他人已经发表或撰写过的研究成果，也不包含本人为获得江南大学或其它教育机构的学位或证书而使用过的材料。与我一同工作的同志对本研究所做的任何贡献均已在论文中作了明确的说明并表示谢意。签名：务斤妳日期：年“月Z祀关于论文使用授权的说明本学位论文作者完全了解江南大学有关保留、使用学位论文的规定：江南大学有权保留并向国家有关
