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1、新视野三版读写B2U6TextADoorcloser,areyou?1Thenexttimeyou'redecidingbetweenrivaloptions,onewhichisprimaryandtheotherwhichissecondary,askyourselfthisquestion:WhatwouldXiangYudo?2XiangYuwasaChineseimperialgeneralinthethirdcenturyBCwhotookhistroopsacrosstheZhangRiveronaraidintoenemyterritory.Tohistroops'asto
2、nishment,heorderedtheircookingpotscrushedandtheirsailingshipsburned.3Heexplainedthathewasimposingonthemanecessityforattainingvictoryovertheiropponents.Whathesaidwassurelymotivating,butitwasn'treallyappreciatedbymanyofhisloyalsoldiersastheywatchedtheirvesselsgoupinflames.ButthegeniusofGeneralXiangY
3、u'sconvictionwouldbevalidatedbothonthebattlefieldandinmodernsocialscienceresearch.GeneralXiangYuwasarareexceptiontothenorm,aveteranleaderwhowashighlyrespectedforhismanyconquestsandwhoachievedthesummitofsuccess.4HeisfeaturedinDanAriely'senlighteningnewpublication,PredictablyIrrational,afascinatingi
4、nvestigationofseeminglyirrationalhumanbehavior,suchasthetendencyforkeepingmultipleoptionsopen.Mostpeoplecan'tmarshalthewillforpainfulchoices,notevenstudentsattheMassachusettsInstituteofTechnology(MIT),whereDr.Arielyteachesbehavioraleconomics.Inanexperimentthatinvestigateddecision-making,hundredsof
5、studentscouldn'tbeartolettheiroptionsvanish,eventhoughitwascleartheywouldprofitfromdoingso.5Theexperimentrevolvedaroundagamethateliminatedtheexcusesweusuallyhaveforrefusingtoletgo.Intherealworld,wecanalwayssay,"It'sgoodtopreserveouroptions."Wantagoodexample?Ateenagerisexhaustedfromsoccer,ballet,pi
6、ano,andChineselessons,butherparentswon'tstopanyoneofthembecausetheymightcomeinhandysomeday!6Intheexperimentsessions,studentsplayedacomputergamethatprovidedcashbehindthreedoorsappearingonthescreen.Therulewasthemoremoneyyouearned,thebetterplayeryouwere,givenatotalof100clicks.Everytimethestudentsopen
7、edadoorbyclickingonit,theywoulduseuponeclickbutwouldn'tgetanymoney.However,eachsubsequentclickonthatdoorwouldearnafluctuatingsumofmoney,withonedooralwaysrevealingmoremoneythantheothers.Theimportantpartoftherulewa
