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1、广东省广告有限公司的提案流——整合传播的运作系统officiallyestablishedonJuly1,2013,Yibincity,formerlyknownasthebus,integratedoriginalrongzhoubuscompanyinYibincityandMetrobuscompany,formedonlyinYibincityofaState-ownedpublictransportenterprises,thecompanyconsistsofoneortwo,thirdDivision.Integratio
2、nofpublictransportservicesisnotyetestablished广东省广告有限公司的提案流——整合传播的运作系统officiallyestablishedonJuly1,2013,Yibincity,formerlyknownasthebus,integratedoriginalrongzhoubuscompanyinYibincityandMetrobuscompany,formedonlyinYibincityofaState-ownedpublictransportenterprises,thecompa
3、nyconsistsofoneortwo,thirdDivision.Integrationofpublictransportservicesisnotyetestablished广东省广告有限公司的提案流——整合传播的运作系统officiallyestablishedonJuly1,2013,Yibincity,formerlyknownasthebus,integratedoriginalrongzhoubuscompanyinYibincityandMetrobuscompany,formedonlyinYibincityofaS
4、tate-ownedpublictransportenterprises,thecompanyconsistsofoneortwo,thirdDivision.Integrationofpublictransportservicesisnotyetestablished广东省广告有限公司的提案流——整合传播的运作系统officiallyestablishedonJuly1,2013,Yibincity,formerlyknownasthebus,integratedoriginalrongzhoubuscompanyinYibincit
5、yandMetrobuscompany,formedonlyinYibincityofaState-ownedpublictransportenterprises,thecompanyconsistsofoneortwo,thirdDivision.Integrationofpublictransportservicesisnotyetestablished广东省广告有限公司的提案流——整合传播的运作系统officiallyestablishedonJuly1,2013,Yibincity,formerlyknownasthebus,i
6、ntegratedoriginalrongzhoubuscompanyinYibincityandMetrobuscompany,formedonlyinYibincityofaState-ownedpublictransportenterprises,thecompanyconsistsofoneortwo,thirdDivision.Integrationofpublictransportservicesisnotyetestablished目的概要通过对中国本土最大广告传播机构——广东省广告有限公司进行剖析，对广告公司的日常工作、
7、提案流程、业务方法进行归纳总结，形成系统广告业务领域，组建项目构成人员、完整的作业内容、相关注意事项。希望借此积累相应的方法论。为了解此类专门技能的人士搭建一个基本框架。广告提案业务由于范围不同，主题不同（如是商品品牌还是企业品牌？），其方法也不同。本文以传统商品品牌整体战略提案为例，并将预计可能发生的作业也尽量归纳进去，所以本书方法也能运用于其他种种提案业务中。广告公司业务提案主要有以下流程：1.说明——通过与客户方前期沟通结合相关资料，对相关各方面资料进行掌握；2.背景研究——对市场、客户、消费者进行分析；3.策划——提出自我主张，
8、为客户提供解决方案；4.提案——临门一脚，实现广告公司智慧的价值，获得客户认同。详细流程如图1所示。officiallyestablishedonJuly1,2013,Yibincity,formerlyk
