简要分析广告英语的文体特征

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1、SimpleAnalysisoftheStylisticFeaturesofAdvertisingEnglish简要分析广告英语的文体特征0908550143周佳红Abstract:Withtherapiddevelopmentofoursocialeconomy,advertisementhasalreadybecomeaninitialpartofourdailylife.Itsglamourandextensivenesslienotonlyinitsfunctionbutalsoinitslanguage.Thispaperintend

2、stostudythelanguagefeaturesofadvertisingEnglishbasedonsomestylistictheories.Itstartswithabriefintroduction,whichillustratesthesignificanceandthepurposealsotheresearchmethodofthestudy.Inthesecondpart,itanalyzesthestylisticfeaturesofadvertisingEnglishfromfourlevels:thegrapholo

3、gicallevel,thegrammaticallevel,thelexicallevelandthesemanticlevel.Therearemanycasesquotedtoconvincesomeparticulartheories.Andatlast,wecanmakeaconclusioneasilythatagoodadvertisementshouldbedesiredscrupulouslyaccordingtothestylisticfeatures.Inotherwords,thestylisticfeaturesstu

4、dymayserveasanimportantguideindesiringEnglishadvertising.Keyword:advertisingEnglish,graphological,grammatical,lexical,semantic摘要：随着当今社会经济的快速发展，广告已经成为我们日常生活中不可分割的一部分。它的魅力和广泛性不仅在于它的功能更在于它本身的语言。本论文意在基于文体学的理论对广告英语进行研究。论文第一章简要介绍了本论文的研究意义，研究目的以及研究方法。第二章则详细分析了广告英语的文体学特征，分析从字系、语法、词汇

5、以及语义四个层面展开。针对不同的理论，论文中涉及多个案例分析。最后一章，论文做出总结：要成就一篇好的广告必须仔细分析其文体特征。换言之，该问题特征的研究对英语广告设计起到重要的导向作用。关键字：广告英语，字系，语法，词汇，词义SimpleAnalysisoftheStylisticFeaturesofAdvertisingEnglishChapter1：IntroductionWiththerapiddevelopmentofoursocialeconomy,advertisementhasalreadybecomeaninitialparto

6、fourdailylife.Itsglamourandextensivenesslienotonlyinitsunctionbutalsoinitslanguage.ThispaperintendstostudythelanguagefeaturesofadvertisingEnglishbasedonthetheoryoffourlevels:thegraphologicallevel,thegrammaticallevel,thelexicallevelandthesemanticlevel.Therearemanyexamplesquot

7、edtoconvincesomeparticulartheories.Andatlast,wecanmakeaconclusioneasilythattheagoodadvertisementshouldbedesiredscrupulouslyaccordingtothestylisticfeatures.Chapter2：BriefIntroductionofAdvertisement2.1ThedefinitionofAdvertisementThedefinitionfromEnglishWikipedia:Advertisingisa

8、formofcommunicationthattypicallyattemptstopersuadepotentialcustomerstopurch