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1、MScDissertationMichaelSeminerPlatform-basedOpenInnovationBusinessModels:BridgingthegapbetweenvaluecreationandvaluecaptureMichaelSeminerABSTRACTByconductingin-depthinterviewswithsoftwaredevelopersparticipatingontheiPhoneplatform,thisdissertationaimstoexamineplatf
2、orm-basedopeninnovationbusinessmodelsfromtheperspectiveofthird-partydevelopers.TheiPhonecasestudyisexaminedin-depthbyuseofempiricalexamplesandinterviewfindings.Adetailedtheoreticalanalysissummarizestheinherenttensionsinvolvedintheimplementationofopeninnovationbu
3、sinessmodels.Itrecognizesthatbycombiningparticipantsofoutsidevaluecreationwithcorporatevaluecaptureprinciples,aleveloffrictionisinevitable.Aframeworkiscrafted,whichencompassesthefundamentalchallengesoftheopeninnovationplatformapproach.Thisincludesthetopicsofmoti
4、vation,intellectualpropertyrights,andtheroleofgatekeepers.Howthesecharacteristicsaremanagedisessentialtothesuccessofanopenplatform.Inparalleltotheframework,theresearchexamineseachdesigndecisionfromtheperceptionofthird-partydevelopers.Thisresearchfindsevidencetha
5、tsuccessfulimplementationofopeninnovationbusinessmodelscanbridgethegapbetweenvaluecreationandvaluecapturegeneratingvaluefortheplatformandparticipatingdevelopers.Itwasalsofoundthatdesigndecisionscouldaddordecreasevaluetoaplatformbasedonthebusinessmodel’sabilityto
6、effectivelybalancetheneedsofallparties.-2-MScDissertationMichaelSeminer1.INTRODUCTIONIn2007,TimeMagazinehonoredApple’siPhonewithitscoveted‘InventionoftheYear’award.Thereasoningwassimple;whiletheiPhoneisincredibleinitsdesignandabilityto1bundlevariousdigitalelemen
7、ts(suchasaPhoneandmediaplayer),Timedeclaredthatit’snotaphone,it’saplatform…It’sagenuinehandheld,walk-aroundcomputer…Andthisisjustthebeginning.Platformsareforbuildingon.Lastmonth,afteralotofthroat-clearing,AppledecidedtoopenuptheiPhone,sothatyou—meaningpeopleothe
8、rthanAppleemployees—willbeabletodevelopsoftwareforittoo(Grossman,2007).WhileAppleisnotthefirsttoopenitsplatformtooutsidedevelopers,itisbyfarthemostpopularandhypedplat
