软件市场调研与营销报告

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1、市场调研数学与计算机学院实践调查报告（2013/2014学年第1学期）课程名称软件市场调研与营销课程代码6014939调研报告题目对WPS办公软件的市场调研调研日期2013年11月25日至2013年12月3日系(部)软件工程系指导教师周立章学生学号年级学生姓名专业成绩theprovisionsofelectricpowerconstructionengineeringqualitysupervisionandquality...2.4.1.1theunitworksacceptancerateof100%,th

2、equalityevaluationofatotalscoreof95orabove;2.4.1.2regulatedWeldingNDTinspection100%,regulatedweldingapassingrateof>99%,andweldbeadappearance;2.4.1.3boilerhydraulic-23-市场调研目录第1章调研工作方案···············································31.2调研内容·····················

3、······························31.3主要调查对象和范围·········································31.4调研方式···················································31.5调研人员···················································31.6调研时间················································

4、···3第2章调研分析···················································4消费者的意见与看法·············································4第3章WPS办公软件市场分析········································83.1theprovisionsofelectricpowerconstructionengineeringqualitysupervisionandquality...

5、2.4.1.1theunitworksacceptancerateof100%,thequalityevaluationofatotalscoreof95orabove;2.4.1.2regulatedWeldingNDTinspection100%,regulatedweldingapassingrateof>99%,andweldbeadappearance;2.4.1.3boilerhydraulic-23-市场调研行业市场分析·······································

6、········83.2市场特征分析···············································103.3消费者分析·················································113.4竞争者分析·················································11第4章营销策略···················································144.1市场营销定位····

7、···········································144.2广告策略···················································154.3产品策略···················································154.4定价策略···················································164.6促销策略··························

8、·························16theprovisionsofelectricpowerconstructionengineeringqualitysupervisionandquality...2.4.1.1theunitworksacceptancerateof100%,thequalityevaluationofatotalscoreof95orabove;