甜品店策划书

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1、甜品店策划案制作人：潘英剑17目录一、企业描述··················································3二、市场分析（一）目标顾客分析······················································3（二）目标市场分析·····················································4（三）顾客需求分析·····················································

2、5（四）价格定位分析······················································5（五）分析总结·························································6三、竞争分析（一）行业竞争者·······················································7（二）消费者···························································10（三

3、）替代者···························································10（四）竞争优劣分析表···················································11四、企业组织结构（一）企业形式·························································1117（二）企业组织结构图···················································11五、

4、营销策略（一）产品策略························································12（二）价格策略························································12（三）促销策略························································12六、店内装修创意（一）菜单制作·······················································

5、·13（二）愿望墙···························································13（三）娱乐项目························································13（附图）七、风险分析预测（一）环境风险·························································14（二）经营风险·················································

6、·······14（三）市场风险·························································14（四）财务风险·························································14八、投资预算（一）建设投资·························································1517（二）管理成本···············································

7、··········15附录1（调查问卷）一、企业描述（一）店名：“？？”甜品店（二）经营范围：港式甜品、各类饮品、蛋糕等。（三）经营规模：小型（四）经营理念：打造极致的产品、舒适的环境（五）产品描述：“？？”甜品店是一家以甜品为主的综合休闲店。主打产品有补上二、市场分析根据附录1的市场问卷调查，随机在选址处调查了30位行人，得出以下数据，并对某些可用性问题的数据进行了一定的分析，对甜品店的创业会有一定的参考性。（一）目标顾客分析：Q1：您是否经常吃甜品？（单选）条件选项A几乎天天B每周两次以上C每周一两次D几乎不吃调查人数14-1

8、8周岁男性111318-25周岁男性32525周岁以上男性12314-18周岁女性1131418-25周岁女性1231725周岁以上女性112分析结果：这个问题是针对甜品店的目标顾客进行提问的。从数据中可以看出女性相对于男性，更乐于接