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1、MaintainingChoice:ElectronicUniversityEducationandDiveAbstractDistanceeducationcoursesarecostlytoprepare.Futuree-universitiesbersofstudents.Consequently,theyassivereductionintherangeofcontentandstyleofcoursematerialsonoffertostudents.Thenegativeeffectsofthiscouldinclude
2、intellectualconformity,culturalimperialismandthede-skillingofmostacademiclecturingstaffonolithice-universityofthefutureisthedevelopmentofaglobalmarketinelectroniccoursematerialsatthetopiclevel.Electroniclecturesprovidealoarketforpractisingacademics.Usingastyledevelopeda
3、tBournemouthUniversity,e-lecturesareeasytopreparefromexistinglecturematerials.Traditionaluniversitylecturingisarelativelyformalpedagogicmechanismsoe-lecturesdonotrequireafullunderstandingofcurrentlearningtheories,entofthemoreinteractiveaspectsofuniversityeducationatadis
4、tancesuchasonlineseminardiscussions.Itisenvisagedthatacademiclecturingstaffofthefutureaacademicstaffthusmaintainingcontroloverthecontentandstyleoftheirunits,e-lecturesmaybeusedintraditional,campus-baseduniversitiesasentofaglobale-lecturemarketcanbegradual,aterialseal,th
5、usalloiliar,modeofdelivery.Key(U.K.)asanexample,thestateofuniversitiesisintroduced(section2)andtheirapproachtoteachingandlearning(section2.1)and,inparticular,theroleoflecturesisdiscussed(section2.1.1).Section2.1.2introducesandprovidesanexampleofhoeofthepossibleeffectsof
6、academicstaffbeingdistributedareconsidered(section3.3).Section4introducestheconceptofelectroniclecturesandtheiruseinuniversities.Thetechnicalissuesdiscoveredinpreparinganexamplee-lecturearedescribed(section4.1).2UniversitiesOverall,notonlyareuniversitiesextremelyplexorg
7、anisations,buttheicstaffishighlyvaried.HailesandHazemi(1998),forexample,identifytajorclassesofactivityundertakenbymostacademicstaff.Inaddition,academics’styleofesubjectareaanduchadviceanddebate,thereislittleconsensusongoodpractice,evenifpoorpracticecanbeidentified.Furth
8、ermore,manyacademicsare‘odd’peopleinthattheyaresomeofthemostableintheirfieldyetareusuallyextremelypoorlypaidin
