执行力：战略流程：战略评估

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1、----------专业最好文档，专业为你服务，急你所急，供你所需-------------文档下载最佳的地方如何进行战略评估？HOWTOCONDUCTASTRATEGYREVIEW如何进行战略评估？--如何“执行战略”？战略的基本要素有多少合适？战略层次如何划分？谁来制订战略计划？战略评估会议检验战略的最后机会___战略评估会议Strategyreviewmeeting《战略管理：Evaluationandcontrol》Thereviewshouldbeacreativeexercise,notadrill[dril]演习,练习wherepeopleregurgi

2、tate[ri(:)5^E:dViteit]反胃,反刍data.Ifcreativityisabsentfromtheconversation,theparticipantsmightaswell【mayaswell最好】stayintheiroffices.Peoplehavetoleavewithclosure[5klEuVE]关闭，终止辩论tothediscussionandclearaccountability【清楚的责任】fortheirpartsintheplan,andtheleadermustfollowthroughtobesurethatevery

3、oneisclearabouttheoutcomeofthereview.Thestrategyreviewisalsoagoodplaceforaleadertolearnabout学习anddeveloppeople.You’llfindoutabouttheirstrategic-thinkingcapabilities,bothasindividualsandasagroup.QUESTIONSTORAISEATASTRATEGICREVIEW战略评估应该提出的问题Thediscussionmustanswerthekeyquestions:---------

4、-专业最好文档，专业为你服务，急你所急，供你所需-------------文档下载最佳的地方----------专业最好文档，专业为你服务，急你所急，供你所需-------------文档下载最佳的地方(1)Istheplanplausible[5plC:zEbl]似是而非的andrealistic?(2)Isitinternallyconsistent?(3)Doesitmatchthecriticalissuesandtheassumptions[E5sQmpFEn]假设?(4)Arepeoplecommittedtoit?You'llalsoberaisingn

5、ewquestionsandsharpening[5FB:pEn]磨快oldonestonewlevelsofspecificity[7spesi5fisiti]特异性,特征.Forexample:(5)Howwellversed[vE:st]精通的iseachbusinessunitteamaboutthecompetition?各事业单位团队对竞争情势的掌握如何？《竞争者分析》knowledgeableorskilled①Whatareourcompetitors[kEm5petitE]竞争planningtodotoserve[sE:v]theircustome

6、rsegments【顾客群】andpreventusfromservingthem?②Howgoodaretheirsalesforces销货力量[人员]?③Whatareourcompetitorsdoingtoincreasemarketshare市场份额,市场占有率?④Howwilltheyrespondtoourproductofferings?⑤Whatdoweknowaboutthebackgroundofourcompetitor'sleadership【竞争对手的领导层的背景】?Iftheyarefromthemarketing,theymaybemo

7、stlikelytorespondwithnewmarketingprograms;iftheyarefromproduction,theymaytrytoenhancequality.----------专业最好文档，专业为你服务，急你所急，供你所需-------------文档下载最佳的地方----------专业最好文档，专业为你服务，急你所急，供你所需-------------文档下载最佳的地方①Whatdoweknowabouttheleaderofafierce[fiEs]凶猛的competitorandhismotivations,an