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1、FeaturesofDiction,SyntacticStructureandRhetoricinCommercialEnglishAdvertisementAbstractInmodernsociety,withtherapiddevelopmentofeconomy,moderncommercialEnglishadvertisementhasattractedandbeenfavoredbymoreandmoreenterprisesandconsumers.Gradually,ithasbeenoneofthemainwaysofaccelera
2、tingexportandexploitingoverseasmarket.Morever,theEnglishadvertisementnotonlyhasimpliedhugecommercialvalues,butalsoplentifulcharmofthelanguageart.MasteringthewritingfeaturesofmoderncommercialEnglishadvertisementhelpsproducingtheappropriatecommercialEnglishadvertisement,whichcandoa
3、greatfavorfortheadvertisingdesigners.Andithasalsocausedprofoundinterestoflinguists,psychologists,sociologists,estheticiansandinformationspecialists,whohavemadesignificantcontributionstoEnglishadvertisement.However,therearefewpeopleknowinghowtoapplydiction,syntacticstructureandrhe
4、toricapproachestocommercialEnglishadvertisement.Sothisthesisanalyzesthefeaturesofdiction,syntacticstructureandrhetoricincommercialEnglishadvertisementfromtheangleoflinguistics.TheultimateaimistoanalyzehowEnglishadvertisementcanbecreatedfromlinguisticperspective,becausethesecharac
5、teristicsarenecessaryfordesigningEnglishadvertisementandenhancingitssellingpower.Atthesametime,itcanarousethegreatinterestofthestudentsinEnglishmajorandhelpthemtostrengthentheabilityofusinglanguageindailylife.Thispaperfocusesonthreeaspectsoflinguistic-diction,syntacticstructurean
6、drhetorictoanalyzeEnglishadvertisement.Andagreatnumberofexampleswillbevividlyshownbeforeusaftertheanalysis.Keywords:Englishadvertisement;features;diction;syntacticstructure;rhetoric14ⅠIntroductionNowadays,advertisementisalmosteverywhereandhasbecomepartofpeople’sdailylife.Ithasals
7、ocausedprofoundinterestoflinguists,psychologists,sociologists,estheticiansandinformationspecialists.Since1960s,manyforeignscholarshavecarriedoutalargeamountofresearchesonthesubjectofEnglishadvertisement.Intheirresearches,theyhaveusedallkindsoflinguistictheoriestoexplainandanalyze
8、Englishadvertisementandwrittennumerousin
