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1、OntheArtisticFeaturesinEnglishAdvertisement论广告英语的艺术性ContentsAcknowledgementsIAbstractII摘要III1Introduction12TheArtisticFeaturesinEnglishAdvertisement32.1LinguisticAttributesofEnglishAdvertisement32.1.1SoundArtistryofEnglishAdvertisement32.1.2LexicalFeatures52.1.3SyntacticFeatures82.2FeaturesofAdverti
2、sementHeadline102.3.RhetoricalDevices113TheArtisticFeaturesofAdvertisementinOtherFields193.1TheArtisticFeaturesFromPragmaticsField.193.2TheArtisticFeaturesFromOtherViews194Conclusion21References2323232323AcknowledgementsIwouldliketothankallthosewhohavegivenmetheirgeneroushelps,commitmentandenthusias
3、m,whichhavebeenthemajordrivingforcetocompletethecurrentpaper.Firstly,aspecialacknowledgementshouldbeshowntomyrespectedsupervisor.Iamgreatlyindebtedtohimforhisoriginalsuggestionsandexhaustiverevisionstothedissertation.Secondly,Iwanttoexpressmythankstoalltheteachersofmycollegecourseswhohelpedmeinevery
4、stageofmydevelopment.Ialsowanttothankmyroommateswhoseadvisesreallyimprovedthequalityofthispaper.Thirdly,Imustexpressmyheartythankstomybrother,whoseencouragementarevitaltothispaper.Lastbutnotleast,Iwanttotaketheopportunitytothankthelibraryassistantswhosuppliedmewithreferencematerialsofgreatvalues.23A
5、bstractAdvertisinglanguageisanartisticallyconcentratedbusinesslanguage.Influencedbysuchsciencesaslinguistics,psychology,marketing,sociology,aesthetics,etc,itsdictionhasvariousvaluesforresearch.Itisnowmoreandmorecatchingpeople’sattentionforitsuniquefunction．Inmodernage,weweresurroundedbyvariousadvert
6、isements，can’timaginewhatourlifewillbeifonedaytherewerenoadvertisement.Advertisinglanguageisahighlyartisticlanguage,ithassomedistinctcharacteristicsinitsuseofwords.Inthelanguageperformanceaspect,theadvertisementlanguagehasitsuniquecharacterinwordusage,syntax,grammar,therhetoricalflavorandtheliterary
7、style.TheapplicationofrhetoricinadvertisingEnglishhasmadeEnglishvivid，terse，humorousandrhythmic，thusdisplayingitsuniquecharm．WithmanyclassicEnglishadvertisements,thispaperanalysesandsummarizeshowcontr
