The Cultural Differences in Advertisement Translation 中英广告翻译中的文化差异

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1、TheCulturalDifferencesinAdvertisementTranslation中英广告翻译中的文化差异AbstractAstheproductofcultureadvertisementdirectlyreflectscloserelationshipbetweenlanguageandculturePrefectadvertisinglanguageisgoodforsellingtheproductsAtthesametimetheworldisgettingincreasinglyglobalizedtherearemoreandmorecommunicat

2、ionandoperationofcross-culturaladvertisementtranslationreflectthecommercialactivitiesThereforetranslatorshavetoconverttheideasandthoughtsbehindthesentencesintothetargetlanguagebyapplyingtheknowledgeofthetargetcultureThispaperstudiesthesituationofculturedifferencesinadvertisementtranslationKeyw

3、ordsadvertisingtranslationculturedifferencelanguage摘　要广告作为文化的产物可以更直接地展示语言和文化的关系精彩的广告语言有助于产品的推销与此同时随着经济全球化的发展跨文化的交流合作日趋频繁广告翻译中存在的语言与文化的差异将影响着商业活动的发展因此译者要充分利用目标文化知识把句子后面所承载的思想概念尤其是文化传递给消费者本文就广告翻译中出现的文化差异现象进行了探究关键词广告翻译文化差异语言ContentsⅠIntroduction1ABackgroundIntroduction1BTheRelationshipamongLangua

4、geCultureandTranslationIntroduction21Differentdefinitionsoflanguage22Differentdefinitionsofculture23Thedifferentdefinitionsoftranslation24Therelationshipamonglanguagecultureandtranslation3IITranslationofEnglishAdvertisement4AGeneralIntroductionofAdvertisement4BBasicPurposesandGeneralPrinciples

5、ofEnglishAdvertisementTranslationintoChinese51BasicpurposesofEnglishadvertisementtranslationintoChinese52Generalprinciplesofadvertisementtranslation5CLinguisticCharacteristicsofEnglishAdvertisingsandRelevantTranslationTechniques61LexicalcharacteristicsofEnglishadvertisements62Syntacticalcharac

6、teristicsofEnglishadvertisements7DCulturalDifferencesinAdvertisingLanguage91Theimplicitwayversusthedirectway92Theimagerypatternversusabstractpattern103Respectofauthorityversusrespectofself-performance114Differencesocialhistorybackground11ETheMakingsofaTranslator121ATranslatormustbewellacquaint

7、edwiththesourcelanguage122ATranslatormustbewellacquaintedwiththetargetlanguage123ATranslatormustbearmedwithprofessionalknowledgeneeded12IIIconclusion13WorkCited14IIntroductionABackgroundIntroductionWiththedevelopmentofoursocialistmarket