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ID:233095
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页数:15页
时间:2017-07-11
《Cultural Differences in Chinese and English Advertisement and Translation 英文广告翻译过程中的文化差异现象探析》由会员上传分享,免费在线阅读,更多相关内容在学术论文-天天文库。
1、CulturalDifferencesinChineseandEnglishAdvertisementandTranslationAbstractWiththedevelopmentofeconomyandtechnology,advertisingplaysmoreandmoreimportantroleinourdailylife.Advertisinglanguageasaspecialkindoflanguageisverydifferentfromcommonlanguage.Ithasi
2、tsownfeaturesinmorphology,syntax,andrhetoricaldevices.Basedonthat,weshouldchooseproperwordstoexpresstheadvertising`meaningwhenwetranslatethefourgroups-ConsumerAdvertising,BusinessAdvertising,ServiceAdvertising,andPublicInterestAdvertising.Thispaperwill
3、bepresentedinfourparts.Thefirstpartistheintroductionandthelastisconclusion.Thefocusofthispaperislaidonthemiddlepartswhichrespectivelyapproachtothefeaturesofadvertisementlanguage,theculturaldifferenceinChineseandEnglishadvertisementtranslation,theprinci
4、pleofadvertisementtranslation.Keywords:Translation; EnglishAdvertisements;Principle;Culturaldifference摘要随着经济的发展,广告已经渗透到人们生活的各方面,而作为广告重要组成部分的广告语言文字,也脱颖而出,具有自己独特的风格和说明力。广告英语经过长期的发展,在用词、造句、修辞等方面具有一定的特点。根据不同的特点,在翻译消费广告、商业广告、服务性广告及公益广告这四类主要广告时,也要同样注意使用恰当的词汇
5、、修辞,来表现广告应有的含义。本文共分为四个方面着重探索广告的特征,以及广告翻译过程中的文化差异,广告翻译的原则。 13Contents1Introduction……………………………………………………………………………….12FeaturesofAdvertising…………………………………………………………………..12.1EnglishMorphologyinAdvertising…………………………………………………..12.1.1SimpleandInformal………………………………
6、……………………………….12.1.2MisspellingandCoinWords………………………………………………………22.1.3UseofAdjectives…………………………………………………………………..32.2EnglishSyntaxinAdvertising………………………………………………………...32.2.1MoreSimpleSentences,LessComplexSentences………………………………..32.2.2DisjunctiveClause…………
7、…………………………………………………….....43CulturalDifferencesinChineseandEnglishAdvertisement………………….........43.1RelationshipBetweenCultureandAdvertisingLanguage……………………………..43.2Culture-SpecificinAdvertisementTranslation…………………………………………63.2.1DifferencesinRelatedCultu
8、ralBackground…………………………………….....63.2.2DifferencesinCulturalValues………………………………………………………73.2.3DifferencesinNumbers……………………………………………………………...74ThePrincipleofEnglish-ChineseAdvertisementTranslation……………………….....84.1UnderstandingTargetLangua
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