我国网络会展发展研究毕业论文

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1、我国网络会展发展研究摘要会展业是新兴的服务行业，也是现代最具发展潜力的行业之一。我国每年举办的各类展会已达三千多个。预计今后几十年，会展业仍将保持强劲发展势头。会展业为国家经济发展提供了动力，但国家也为会展的举办投入了大量的人力、物力和财力。每年仅展馆建设支出费用就相当可观，且目前很多城市展馆的数量和规模，尚无法满足现实需要。在会展业迅速发展的同时，人类社会步入了“网络时代”。网络日益成为人们生活第二空间，构成现代社会信息交流的一个重要平台，给会展业带来了新的机遇和挑战。随着网络技术的日益普及和会展业现实发展的需要，网络会展这种新型会展模式，在中国应运而生。网络会展的发展

2、，弥补了传统会展受场馆制约、受环境影响等各种不足。越来越多的政府和行业组织认识到这点，把发展网络会展作为一项工作重心。本文从国内网络会展的研究现状出发，厘清了基本概念；对网络会展和实物会展做了全面比较，找出两者的差异，分析了网络会展的优势；了解了网络会展的功能；最后针对网络会展的未来发展，提出建议。[关键词]中国；网络会展；优势；功能；发展建议30AbstractConventionandexhibitionindustryisanewserviceindustry,butalsothemostmodernoneofthedevelopmentpotentialofthe

3、industry.China'sannualconventionandexhibitionofallkindshasreachedmorethan3000.Thenextfewdecades,conventionandexhibitionindustrywillmaintainastrongmomentumofdevelopment.Conventionandexhibitionindustryforthecountryprovidedtheimpetusforeconomicdevelopment,butthestatealsoheldexhibitionputalot

4、ofmanpower,materialandfinancialresources.Capitalexpenditureforeachyearthecostoftheexhibitionhallisquiteimpressive,andmanycitiesinthenumberandsizeoftheexhibitionhall,isstillunabletomeetpracticalneeds.Therapiddevelopmentofconventionandexhibitionindustryinthesametime,humansocietyisentering"t

5、heInternetAge."Networkisincreasinglybecomingthesecondspaceofpeople'slives,andanimportantplatformfortheexchangeofinformationinmodernsociety.Thedevelopmentofnetworkhasbroughtnewopportunitiesandchallengesforconventionandexhibitionindustry.Withtheincreasingpopularityofnetworktechnologyandthed

6、evelopmentofexhibitionindustryneedsareality,thenetworkmodeofexhibitionofthisnewconventionandexhibition,cameintobeinginChina.Thedevelopmentofnetworkconventionandexhibitionmadeupforsomedefectssuchasthetraditional30exhibitionvenuesconstraints，vulnerabletooutsideinfluence.Anincreasingnumberof

7、governmentandindustryorganizationsrecognizethatthispoint,andputexploringnetworkconventionandexhibitionasthefocusofthework.Thisarticleclarifiesthebasicconceptsofnetworkconventionandexhibition;acomprehensivecomparisononthenetworkandin-kindexhibitionhasdonetofindoutthe