外贸企业商务英语跨文化交际策略

《外贸企业商务英语跨文化交际策略》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。

1、外贸企业商务英语跨文化交际策略外贸企业商务英语跨文化交际策略　SinceChinajoinedtheicintegrationstepstospeedup,moreandmoreChineseenterprisestoparticipateintheicstagehardpetition,notonlyattractedalargenumberofforEignenterprisetoinvestinChina,andtherearemanyenterpriseshaveoutofthecountryengagedininternationalbusinessnegot

2、iationsandtrading.Andastheenterprisetoopeninterna.L.tionalexchangesbetaintools-businessEnglishlanguageinallkindsofeconomicactivitiesintheimportantrolehasbeeincreasinglyevident,andmanydomesticenterprisesbegantorealizethatbusinessEnglishforpromotinginternationalbusinessassociationofsignifi

3、cance.Atthesametime,asinternationaltradeinmanycountriesandareabetustinvolvestheinterculturalmunication.Interculturalmunicationitselfislimitedtopeople'sculturalbackground,greeconversationmayunderstandandusethecontextinproduceverybigdifference.Thisodernoreoutstandingindividualcharacterands

4、elf.Asineating,moreChinesefamilyisalargeonearoundtablesharingfood,theremaybetotheguesttothefoodhabit;oremakepublicindividualcharacter.Thesedifferencesmakesmunicationhabitsandple,theChinesepeopleareusedtofromtheperspectiveoftheothersidetothinkabouttheproblem,fortheotherpartyoftheemotional

5、needs;AndbusinessEnglish,butismainlybytheiroassmainstream,senseoftimeisnotstrong,can'triskandlackofcreativityandpetitionconsciousness;oralityaredifferent　　Fromthemainbody,fororerational,andhavethecontractedspirit;AndtheChineseonemotionalandseetheonyandharmoniousChinesevalue.Forinstancei

6、nsolvingtheeconomydispute,theChinesemayfirstconcernistherelationshiporthroughanacquaintancetoicdisputes,usedtogiveprioritytothelaeans.SoEuropeandAmericaintheenterpriselegaladviserisveryimportantrole,andChina'smanyenterprisemaynothavesetfull-timelegaladvisorsuchposts.　2.Businessactivities

7、,themaincross-culturaldifferencesreflect.L.　　(1)Intheprocessofbusinessexecutivesculturaldifferencesreflect　　Intheenterprisebusinessreceptionprocess,verytabooisegotisticalandself-centered,fishingforotherpeople'sprivacy,everythingfromthEirounicationisdifficult,evenleadtot