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ID:26364069
大小:52.28 KB
页数:13页
时间:2018-11-26
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1、.BUSINESSREPORTINCREASINGTHEDEPARTMENTSTORE’SPROFITSFOR.......INCREASINGTHEDEPARTMENTSTORE’SPROFITSPreparedforJohnSmithGeneralManagerHARRODSdepartmentstorePreparedbyPeterAlbertChiefadvisorTWCBJuly15,2013.......MEMODATE:07/15/2013TO:JohnSmithFROM:PeterAlbertSUBJECT:INCREASI
2、NGPROFITSHereisthereportyourequestedonJul.12,2013onthedepartmentstore’sprofits.Youruneasinesswasright.Asweonlyfocusedonsomehigh-qualityproducts,wecan’texpandmarketshareinotheraspects,thentheprofitsfellsharply.Thesolutionstotheproblemareclear.Weneedtotakesomecaresinothermar
3、keting.•Setupsomeconveniencestores,discountstoresandspecialitystoresascompetitiondid.•ExpandforeignretailchainsinsomeeconomicallypotentstateslikeChinaandJapan.•Maketransitionofservicemodetofollowtheconsumerdemands.Thankyouforgivingmetheopportunitytoworkonthisassignment.Ify
4、ouhaveanyquestionsaboutthereport,pleasecallme........ExecutiveSummaryInthepastsixmonths,theprofitsofHarrodsdepartmentstore’sfellsharply.Asaresult,severalsimilarfamousstoregroupsarenowheavilyindebt.Thereportstudiesthecauseofthefellandrecommendssolutionstotheproblems.Causeso
5、fthefellWehavefoundthreecausesrelatingtothefell:•MarketPositioningisinflexible.•TheForeignmarketdidn’tdevelopwell.•Serviceconceptwasoutofdate.Somepositionsandserviceconceptsareoutofdate,it’slowercustomersatisfaction.Wealsofoundthatalargenumberofstaffnumbersandmanagerslacka
6、warenesstofollowwithcustomer’sconsumptionconcept.Harrodsdepartmentstoremaystarttrainingtheirstafftokeepupwithmoderncustomer’sidea.MeasurestoIncreasetheProfits•Setupsomeconveniencestores,discountstoresandspecialitystoresascompetitiondid.•Expandforeignretailchainsinsomeecono
7、micallypotentstateslikeChinaandJapan.•Trainingstaff.Maketransitionofservicemodetofollowtheconsumerdemands.EstimatesforImplementingtheProposalMostoftheexpensesofimplementingthemeasureswillbeonsetupnewstoresandexpandforeignretailchains.Theyareestimatedtobe25,0000pounds......
8、..TableofContentsExecutiveSummaryⅲIntroduction1Purpose,Scope,andChallenges1Methods2TheDec
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