businessreport商务英语写作

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1、WORD资料.可编辑BUSINESSREPORTINCREASINGTHEDEPARTMENTSTORE’SPROFITSFOR专业技术.整理分享WORD资料.可编辑INCREASINGTHEDEPARTMENTSTORE’SPROFITSPreparedforJohnSmithGeneralManagerHARRODSdepartmentstorePreparedbyPeterAlbertChiefadvisorTWCBJuly15,2013专业技术.整理分享WORD资料.可编辑MEMODATE:07/15/2013TO:JohnSmithFROM:PeterAlber

2、tSUBJECT:INCREASINGPROFITSHereisthereportyourequestedonJul.12,2013onthedepartmentstore’sprofits.Youruneasinesswasright.Asweonlyfocusedonsomehigh-qualityproducts,wecan’texpandmarketshareinotheraspects,thentheprofitsfellsharply.Thesolutionstotheproblemareclear.Weneedtotakesomecaresinotherma

3、rketing.•Setupsomeconveniencestores,discountstoresandspecialitystoresascompetitiondid.•ExpandforeignretailchainsinsomeeconomicallypotentstateslikeChinaandJapan.•Maketransitionofservicemodetofollowtheconsumerdemands.Thankyouforgivingmetheopportunitytoworkonthisassignment.Ifyouhaveanyquesti

4、onsaboutthereport,pleasecallme.专业技术.整理分享WORD资料.可编辑ExecutiveSummaryInthepastsixmonths,theprofitsofHarrodsdepartmentstore’sfellsharply.Asaresult,severalsimilarfamousstoregroupsarenowheavilyindebt.Thereportstudiesthecauseofthefellandrecommendssolutionstotheproblems.CausesofthefellWehavefound

5、threecausesrelatingtothefell:•MarketPositioningisinflexible.•TheForeignmarketdidn’tdevelopwell.•Serviceconceptwasoutofdate.Somepositionsandserviceconceptsareoutofdate,it’slowercustomersatisfaction.Wealsofoundthatalargenumberofstaffnumbersandmanagerslackawarenesstofollowwithcustomer’sconsu

6、mptionconcept.Harrodsdepartmentstoremaystarttrainingtheirstafftokeepupwithmoderncustomer’sidea.MeasurestoIncreasetheProfits•Setupsomeconveniencestores,discountstoresandspecialitystoresascompetitiondid.•ExpandforeignretailchainsinsomeeconomicallypotentstateslikeChinaandJapan.•Trainingstaff

7、.Maketransitionofservicemodetofollowtheconsumerdemands.EstimatesforImplementingtheProposalMostoftheexpensesofimplementingthemeasureswillbeonsetupnewstoresandexpandforeignretailchains.Theyareestimatedtobe25,0000pounds.专业技术.整理分享WORD资料.可编辑TableofContentsExecutiveSummar