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时间:2018-12-01
《战略理论:优势、劣势、机会与威胁.docx》由会员上传分享,免费在线阅读,更多相关内容在学术论文-天天文库。
1、优势与劣势、机会与威胁:SWOT分析Strengthsandweaknessesareofteninternaltoyourorganization优势与劣势存在于你的组织内部.Opportunitiesandthreatsoftenrelatetoexternalfactors机会与威胁存在于组织外部优势与劣势、机会与威胁Effectivemanagersliveinthepresent–butconcentrateonthefuture—JamesL.Hayes优势StrengthAfirm'sstrengthsareitsresource
2、sandcapabilities资源和能力thatcanbeusedasabasisfordevelopingacompetitiveadvantage公司的优势是公司可用于发展竞争优势的资源和能力.Itisthesetwofactors—resourcesandcapabilitiesthatcontributetoyourstrengths是资源和能力决定你的优势.Examplesofsuchstrengthsinclude:(1)Patents(2)Strongbrandnames(3)Goodreputationamongcustome
3、rs(4)Costadvantagesfromproprietaryknow-how(5)Exclusiveaccesstohighgradenaturalresources(6)Favorableaccesstodistributionnetworks(7)Wecanrespondveryquicklyaswehavenoredtape,noneedforhighermanagementapproval,etc.(8)Wecangivereallygoodcustomercare,asthecurrentsmallamountofworkme
4、answehaveplentyoftimetodevotetocustomers(9)Ourleadconsultanthasstrongreputationwithinthemarket(10)Wecanchangedirectionquicklyifourapproachisn'tworking(11)Wehavelittleoverhead,socanoffergoodvaluetocustomers.Abilityisevaluatedon3counts:(1)Versatility:yourabilitytoadapttoanever
5、changingenvironment.(1)Growth:yourabilitytomaintainacontinuinggrowth.(2)Markets:yourabilitytopenetrateorcreatenewmarkets.Thestrengthofresourceshasthreedimensions:(1)Availability:yourabilitytoobtaintheresourcesneeded.(2)Quality:thequalityandup-to-datenessoftheresourcesemploye
6、d.(3)Allocation:yourabilitytodistributeresourcesbotheffectivelyandefficiently.Todeterminestrengths,answerthefollowingquestions:(1)Whatadvantagesdoesyourcompanyhave?(2)Whatdoyoudobetterthananyoneelse?(3)Whatuniqueorlowest-costresourcesdoyouhaveaccessto?(4)Whatdopeopleinyourma
7、rketseeasyourstrengths?(5)Whatfactorsmeanthatyou"getthesale"?Considerthisfromaninternalperspective,andfromthepointofviewofyourcustomersandpeopleinyourmarket.Berealistic:It'sfartooeasytofallpreyto"notinventedheresyndrome".Inlookingatyourstrengths,thinkabouttheminrelationtoyou
8、rcompetitors-forexample,ifallyourcompetitorsprovidehighqualityproducts,then
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