战略理论：优势、劣势、机会与威胁.docx

《战略理论：优势、劣势、机会与威胁.docx》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。

1、优势与劣势、机会与威胁：SWOT分析Strengthsandweaknessesareofteninternaltoyourorganization优势与劣势存在于你的组织内部.Opportunitiesandthreatsoftenrelatetoexternalfactors机会与威胁存在于组织外部优势与劣势、机会与威胁Effectivemanagersliveinthepresent–butconcentrateonthefuture—JamesL.Hayes优势StrengthAfirm'sstrengt

2、hsareitsresourcesandcapabilities资源和能力thatcanbeusedasabasisfordevelopingacompetitiveadvantage公司的优势是公司可用于发展竞争优势的资源和能力.Itisthesetwofactors—resourcesandcapabilitiesthatcontributetoyourstrengths是资源和能力决定你的优势.Examplesofsuchstrengthsinclude:(1)Patents(2)Strongbrandna

3、mes(3)Goodreputationamongcustomers(4)Costadvantagesfromproprietaryknow-how(5)Exclusiveaccesstohighgradenaturalresources(6)Favorableaccesstodistributionnetworks(7)Wecanrespondveryquicklyaswehavenoredtape,noneedforhighermanagementapproval,etc.(8)Wecangivereally

4、goodcustomercare,asthecurrentsmallamountofworkmeanswehaveplentyoftimetodevotetocustomers(9)Ourleadconsultanthasstrongreputationwithinthemarket(10)Wecanchangedirectionquicklyifourapproachisn'tworking(11)Wehavelittleoverhead,socanoffergoodvaluetocustomers.Abili

5、tyisevaluatedon3counts:(1)Versatility:yourabilitytoadapttoaneverchangingenvironment.(1)Growth:yourabilitytomaintainacontinuinggrowth.(2)Markets:yourabilitytopenetrateorcreatenewmarkets.Thestrengthofresourceshasthreedimensions:(1)Availability:yourabilitytoobta

6、intheresourcesneeded.(2)Quality:thequalityandup-to-datenessoftheresourcesemployed.(3)Allocation:yourabilitytodistributeresourcesbotheffectivelyandefficiently.Todeterminestrengths,answerthefollowingquestions:(1)Whatadvantagesdoesyourcompanyhave?(2)Whatdoyoudob

7、etterthananyoneelse?(3)Whatuniqueorlowest-costresourcesdoyouhaveaccessto?(4)Whatdopeopleinyourmarketseeasyourstrengths?(5)Whatfactorsmeanthatyou"getthesale"?Considerthisfromaninternalperspective,andfromthepointofviewofyourcustomersandpeopleinyourmarket.Bereal

8、istic:It'sfartooeasytofallpreyto"notinventedheresyndrome".Inlookingatyourstrengths,thinkabouttheminrelationtoyourcompetitors-forexample,ifallyourcompetitorsprovidehighqualityproducts,then