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时间:2018-12-08
《上汽集团swot分析实施报告》由会员上传分享,免费在线阅读,更多相关内容在教育资源-天天文库。
1、-上汽集团SWOT分析报告专业:上海对外贸易学院国际营销学生:倪帆张宙李明柯杨青雷晨杨文伟宗鹏飞解丞彬朱昊吴晓焱二OO六年四月关键词:上汽集团SWOT分析目录.---第1编公司简介................................................31.1公司成立发展........................................................31.2主要经营业务.......................................................
2、.31.3产品图表展示........................................................31.4上汽集团资质........................................................3第2编内部优势..................................................42.1生产多元发展........................................................42.2研发体系建设..
3、......................................................42.3营销渠道建设........................................................42.4全新经营思路........................................................42.5人才培养储备........................................................5第3编内部劣势.........
4、..........................................63.1缺乏自主开发........................................................63.2缺乏整车生产........................................................63.3缺乏技术体系........................................................63.4缺乏自主品牌...................
5、.....................................63.5科技投入不足........................................................63.6组织协调性差........................................................63.7财务指标走弱........................................................6第4编外部机遇..........................
6、.........................74.1产业高速增长........................................................74.2法律规范出台........................................................74.3巨头投资合作........................................................74.4产品结构调整....................................
7、....................74.5产业重组整合........................................................7第5编外部威胁..................................................85.1国外对手抢摊........................................................85.2研发能力偏弱.................................................
8、.......85.3竞争形势激烈........................................................85.4行政垄断残存..................................
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