高中英语 uint11 lesson3 the advertising game导学案 北师大版必修4

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1、Unit11Lesson3TheAdvertisingGamePeriodOneLearningaims:1.Tobuildthewordformation.2.Toreadandlearnaboutadvertisementdevelopment.3.Tolearnandpractise–ingform.Learningdifficulties:1.Togetaclearstructureofthepassage.2.Tolearnandpractise–ingformLearningprocedures:S

2、tep1.课前自主学习:Learningthewords.（参考词汇表，根据中文和发音提示写出单词及其词性）（A级）Chinesemeaning（中文）Partofspeech(词性)Spelling(拼写)为…登广告经典的公司预算方法当代的公民合适的Step2.Wordformation（参考词汇表完成）（A级）视觉的(adj.)_____________-----______________(adv.)幽默(n.)______________-----________________(adj.)贡献（n）_

3、_____________-----_________________(v.)缝制(v.)______________-----_________________(n.)登广告（v.）_________________----_______________(n.)广告业---______________广告人适合（v.）____________-----____________(adj.)---______________(adj.反义词)Step3.堂上合作探究:Readthetextandchoosethe

4、bestanswers.（B级）（35期大周报B2版）1.TheclassicadvertisementgenerallygivestheinformationaboutthefollowingEXCEPT______________.A.whatthecompanywantstosellB.thenameoftheproductC.wherethecompanyisD.thepriceofaproduct2.Thesecondparagraphmainlytellsusabout_____________.A

5、.thelargebudgetsinadvertisingproducts.B.somecommonapproachestoattractcustomersC.thecompetitiveadvertisingfieldatpresentdayD.thegreateffortscompaniesmakeinadvertisingtheirproducts3.Commonpicturesmaynotworkwellinadvertisinginmoderncitiesnowadaysbecause________

6、_.A.housingpricesaregettinghigherandhigherB.therearealotofskilledartistsinmoderncitiesC.peopleinmoderncitiescannoteasilybecheatednowDpeopletodaypreferpicturesmadebyusingmoderntechniques.4.Modernadvertisementsshouldmakepeople____________A.forgetthenamesofothe

7、rproductsinthemarketB.willingtopayfortheproductsthatareadvertisedC.quicklythinkoftheproduct’snameandthecompanyD.notfeelthattheyarebeingpersuadedtobuysomething5.Inthelastparagraph,thewritertellsthereadersabout__________.A.somecontemporaryadvertisementsaimedto

8、dosomethinggoodtosocietyB.thelatestadvertisementsinthefieldofadvertisingallovertheworld.C.howtomakepeopleparticipateinsocialactivitiesmoreactivelyD.whyweshoulddosomethinggoodtosociety.Setp4.Read