高一英语 Unit11 Lesson3 The Advertising Game第一课时学案 北师大版必修模块4.doc

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1、Lesson3TheAdvertisingGame第一课时学案I.Lead-in:PutthefollowingadvertisementslogansintoChinese.1)Justdoit.2)Impossiblemadepossible.3)Intelligenceeverywhere.4)Thetasteisgreat.5)Thechoiceofanewgeneration.6)Let’smakethingsbetter.7)Obeyyourthirst.8)M&Msmeltinyourmouth,notinyourhand.II.Pre-

2、reading:1.Canyouthinkofsomeadvertisementsyouhaveseen?Makealistabouttheplaceswhereyouhaveseenadvertisements?2.Matchthewordswiththeirdefinitionsadvertiseradvertiseadvertisementadvertising1)tomakeknowntothepublic,e.g.inanewspaperoronTV______________2)somethingusedforadvertisingthin

3、gs______________3)thebusinessofencouragingpeopletobuygoodsbymeansofads________4)thepersonwhomakesads______________III.While-reading:1.Whatdoesthepassagetalkabout?A.TheadvantagesanddisadvantagesofadsB.DifferentsortsofadsC.ThedevelopmentofadvertisingD.Theeffectofadsonourlife2用心爱心专

4、心E.People’sattitudetowardads2.Getthemainideaofeachparagraph,whilereadingthetextforthesecondtimeandre-arrangetheparagraphsintherightorder.1)Productsaresometimeslinkedwithdifferentconceptsorideas._____2)Newandunusualideasoftenappearintoday’stopadvertisements._____3)Anadmaygivedire

5、ctinformationlikenamesorlocations._____4)Publicadshavehelpedtoincreasepublicknowledge._____5)Adsaremadevisuallyattractivetoholdtheattentionofthepublic._____3.Answerthequestionsaccordingtothetext.1)Whendoesthesimplesttypeofadvertisementwork?2)Whyaremoderntechniquesofdesignnotenou

6、ghforadvertisementstobenoticedinmoderncities?3)Whatideasdotoday’sadvertisersusetomakeyounoticetheirproducts?4)Whathasthegovernmentdoneduringthelastdecade?4.Readindetailandcompletethetable. ProblemsHowtosolve?ExamplesTypes1    2    3    4    2用心爱心专心