module4 unit1 advertising知识精讲1 译林版

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1、Module4Unit1Advertising知识精讲一.本周教学内容：Module4Unit1Advertising［教学目标］Unit1Readingstrategy:readingexpositorywriting二.重点、难点：Readingstrategy,LanguagePoints三.教学过程：（一）Readingstrategy1.Expositorywritingismeanttointroduceyoutobasicinformationonatopic.Itusuallyfollowsthesameba

2、sicformat:introductionofsubject,supportingdetails,conclusion.Whenyouseeastatementpresentedinexpositorywriting,e.g.,‘Evenifanaddoesnotlie,itdoesnotmeanittellsyouthecompletetruth’,alwayslookattheinformationthatfollowsitclosely.Youshouldbeabletofindfactstosupporttheid

3、ea,suchas‘Allitsaysisthatitfightsitandthatisnotthesamethingatall’.Theauthorwillfollowthisinformationwithaconcludingstatement,whichtellsyouwhatyouaresupposedtolearnfromthepassage—‘Wemustnotfallforthiskindoftrick!’2.thestructureofthepassageParagraph1introductionParag

4、raph2-5supportingdetailsParagraph2Whatisanadvertisement?Therearetwokindsofadvertisements100－commercialadvertisementsandpublicserviceadvertisements（PSAs）Paragraph3-4commercialadvertisementsdonottellpeoplethecompletetruth.Paragraph5publicserviceadvertisementsdonotpla

5、ytricksonus.Paragraph6conclusion—besmartaboutadvertisements.（二）WordStudy1.advertisev.做广告；登广告eg.Manycompanieswillonly~intheSundaypaper.advertisern.登广告者；广告商advertisementn.广告eg.Atthistimeofyear,thepapersarefullof~sforskiingholidays.2.beusedtodoing/sth对……习以为常，习惯于eg.I’m

6、not~thesmellofthechemicals.beusedtodo被用来做……（beusedfor）eg.Theknifewasusedforcutmeatforguests.usedtodo曾经；过去常常eg.UncleTomusedtoliveinasmalltowninTexas.3.sharev.分享；分担eg.Wedon'thaveenoughbookssoyou'llhaveto~.~witheg.Willyou~yourexperienceswithme?~between/amongeg.They~dt

7、hecakebetweenthem.eg.DanandClaire~aninterestinancienthistory.n.股份；股票；那一份eg.Theywereabletoselltheir～satahigherprice./Idomy~（=domypart）ofthehousework.4.persuasiveadj.劝导性的；劝诱的；有说服力的；令人信服的（convincing）eg.~languagepersuadev.劝导；劝诱（tomakesomeonedecidetodosomething,especial

8、lybygivingthemreasonswhytheyshoulddoit,oraskingthemmanytimestodoit）~sbtodostheg.Ifinallymanagedto~hertogooutforadrinkwithme.~sbintodoingstheg.Don