the prospect of wulong tourism development

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1、TheProspectofWulongTourismDevelopment　　Abstract：Tourisminanimpoverishedareacancreateenormousemploymentopportunities.Itcanincreaseincome，raiselocalresidents’livingstandards.Therefore，tourismisregardedasagreataidintheimpoverishedareasnowadays.WulongCounty，asatypicalexample，isbecomingm

2、oreprosperousthanbeforebyitstourismindustryrecently.Frommypointofview，theprospectofWulongtourismdevelopmentisbrightandattractive，butthegovernmentstillneedstoimplementsomereformstoovercomedifferentobstacles.Inordertosupportmyviewpoint，theSWOT（strength，weakness，opportunities，threats）a

3、nalysismethodwillbeusedtoanalyzeitsadvantages，disadvantages，chancesandchallenges.　　Thepaperisdividedinto3parts.ThefirstpartisaboutthecurrentsituationofWulongCounty.ThesecondpartisabouttheoutlookofWulongtourismconstruction.Andinthefinalpart，afewopinionsandproposalsabouthowtopromoteit

4、stourismimageswillbeputforward.　　Keywords：WulongCounty，countytourismdevelopment，tourismconstruction，SWOTanalysis13　　PartI.CURRENTSITUATIONS　　WulongCountyisacountylevelsubdivisionofChongqingMunicipalityinSouth-CentralChina.ChongqingisoneofthefourprovinciallevelmunicipalitiesofChinadi

5、rectlyunderthecentralgovernment.Bytheendof2013，Wulonghadapopulationofover4，144，488people.Thenaturalpopulationgrowthrateis4.02‰.Thereare13ethnicgroupsinWulongwiththepredominanceofHan，MiaoandTujia.TheeconomyinWulonghasgrownrapidlyinrecentyears.In2013，theGDPwasover1.07millionyuan，witha

6、nincreaseof13.6%over2012.　　Fromthestatistics，Wulonghasmadedramaticprogressduetoitstourismdevelopment.Inaddition，thetourismconstructioninWulongisquiteuniqueowingtoitsoutstandingnaturalandculturalconditions.　　Strengths　　1.Naturaltourismresources　　WulongisfamousforitsKarstfeatures.Nume

7、rousWulongKarstlimestonerockformationsaresceniclandmarksinWulongCounty.TheyareprotectedwithintheUNESCOSouthChinaKarstWorldHeritageSite.　　TheWulongKarstisakarstlandscapelocatedwithinthebordersofWulongCounty.ItisdividedintothreeareascontainingtheThree13NaturalBridges，theQingkouTianken

8、gandFurongCaverespe