dfhj期货公司市场营销策略研究

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1、万方数据ABSTRACTAfterthedevelopmentof20years，theindustryofourcountryfuturesmadeagreatprogress．Alonethemarketscale，China’SfuturesmarkethasbecomethesecondlargestfuturesmarketsaftertheUnitedStates’ontheworld，theindustrypresentsthatthemarkettransactionisnorm

2、ative，themarketscaleincreasegradually,thecustomergroupsbecomemature，marketriskisundereffectivecontrol，theabilitytoservicetherealeconomygrowsbetterandbecomeslikeGooddevelopmentmomentum．Butforthefuturescompanies，ontheonehand，istherapiddevelopmentofmark

3、etpattem；ontheotherhandthecompetitionofmarketisintenseandextremelystrong．Toformulateoperablemarketingstrategywillleadthecompanyinthefaceofcomplexmarketcompetitiongetnotdisorderly,orderlyandwell-targetedeffortsintheirwork．Aroundthecompany’Soveralldeve

4、lopmentstrategy,recognizethesituationclearly,graspedthenettleandearnestlydoagoodjobinDFHJfuturescompaniesmarketingstrategyresearch，hasveryimportantpracticalsignificanceinthenextstepofcompany’Sdevelopment．Thisresearchexplainedthebackground，purposeandm

5、eaningfirst，andputsforwardresearchideasandmethods，summarizedachievementsinmarketingrelatedtheoryoffutures，layatheoreticalbasisforstudyofthisresearch；ThroughanintroductionfromthebasicsituationofDFHJfuturescompanies，markets，internalandexternalenvironme

6、nt，industrydevelopmentsituationandtheproblemsontheaspectsofmarketingfromtheindustryandcompany，analyzethefacingopportunitiesandchallengesofthecompany．Asthepresenthomogeneitycompetitivesituationoftheindustry,aslongastheproperuseofmarketingstrategy,thec

7、ompanyCanbeestablishedinthemarketandgraduallytothesurvivalaswellasdevelopment．Afterwards，basedontheclearcompanymarketingstrategy,throughtheexpositionandtheresearchofmarketsegmentation，drewthemarkettargetofDFHJcompany,andhasbeenclearaboutthecompanypos

8、itioning，customerorientation，priceorientationandcompetitionorientation，andaccordingly,putforwardthe7Pmarketingstrategyandsafeguardmeasuresofthecompany．Finally,thepaperexpoundstheresearchconclusion，andthenextdirectionofresearch．Thispaperstudiescomplet